NODWIN Gaming has announced a strategic partnership with Exceed Entertainment to lead sponsorship monetization for NH7 Weekender, India’s longest-running multi-genre music festival. This collaboration strengthens the festival’s commercial ecosystem while preserving its 15-year cultural legacy.
Table of Contents
NH7 Weekender Partnership Structure
| Company | Role | Focus Area | Expertise |
|---|---|---|---|
| NODWIN Gaming | Festival Operations | Programming, production, creative | Live IP management |
| Exceed Entertainment | Commercial Partner | Sponsorship sales, brand partnerships | Celebrity & brand monetization |
| Partnership Goal | Revenue Growth | Enhanced brand activations | Youth audience engagement |
| Festival Legacy | 15+ years | Multi-genre music experience | Cultural influence |
Strategic Collaboration Framework
NODWIN Gaming continues leading festival programming, creative direction, production, and long-term vision, ensuring NH7 Weekender maintains its authentic cultural identity. Exceed Entertainment focuses exclusively on sponsorship sales, brand partnerships, and commercial expansion, enabling brands to connect with NH7’s highly engaged youth audience.
This division of responsibilities allows each partner to leverage core competencies—NODWIN’s proven expertise in large-scale live IPs like Comic Con India and DreamHack, combined with Exceed’s deep network in celebrity management, influencer programming, and experiential brand partnerships.
Complementary Strengths Drive Innovation
The partnership creates synergy through complementary capabilities. NODWIN brings mastery in youth-focused experiential properties spanning gaming, esports, music, and comedy. Exceed contributes two decades of celebrity-led brand building, including landmark successes like HRX by Hrithik Roshan.
Together, they’ll develop richer sponsor-driven activations, curated talent integrations, and innovative monetization models blending music, gaming, and pop culture. This multi-dimensional approach offers brands immersive, culturally resonant festival experiences beyond traditional sponsorship.
NODWIN’s Live Entertainment Portfolio
NODWIN Gaming acquired NH7 Weekender and other intellectual properties from OML Entertainment in September 2021, deepening its footprint in live entertainment. The company now manages a diverse youth-focused IP portfolio including NH7 Weekender, Comic Con India, and DreamHack—positioning it as India’s dominant youth entertainment platform.
This strategic expansion across esports, gaming, music, and comedy enables NODWIN to capture the “timeshare of mindshare” of global youth on mobile platforms, particularly in emerging markets across South Asia, Middle East, and Southeast Asia.
Vision for NH7’s Future
“NH7 Weekender has always been about music, culture, and shared experiences,” said Akshat Rathee, Co-Founder & MD, NODWIN Gaming. The partnership aims to unlock new brand opportunities while maintaining the authentic, high-energy festival experience fans love.
Afsar Zaidi, Founder, Exceed Entertainment emphasized pioneering “the next evolution of India’s live experience economy” with unprecedented brand partnerships and commercial monetization blueprints.
With backing from investors including Nazara Technologies, KRAFTON, Sony Group Corporation, and JetSynthesys, NODWIN continues expanding its Total Addressable Market. Discover more youth entertainment innovations at TechnoSports.
