In a weekend dominated by Spielberg, Obsession, and Suriya’s divine comeback, the film that genuinely stunned trade analysts on June 13, 2026 was none of the above. It was a low-budget, B-movie horror sequel that nobody had circled on their calendars — and it opened to Rs 2.50 crore nett on Day 1, shocking even the exhibitors screening it.
Haunted 3D: Echoes of the Past — Day 1
| Detail | Info |
|---|---|
| Film | Haunted 3D: Echoes of the Past |
| Genre | Horror (3D) |
| Day 1 Collection (nett) | Rs. 2.50 crore |
| Day 1 Collection (incl. 3D charges) | Rs. 2.75 crore nett approx |
| Top Performing Territory | Delhi-UP (~Rs 1 crore) |
| National Chain Share | ~25% (norm is 50%) |
| Original Film | Haunted 3D (2011) — Hit |
| Director’s Pedigree | Raaz franchise, multiple successful low-budget horrors |
The Number That Made Exhibitors Do a Double Take
Haunted 3D: Echoes of the Past turned out to be a pleasant surprise — rather a shock — on Friday, with the film opening to Rs. 2.50 crore nett approx on its first day. It would be understandable for bigger centres not to see this coming, but this has come as shocking even to exhibitors in smaller centres, where the film opened well. The three national chains made up for only one-fourth of the total collections, when the norm today is around 50 per cent. TechCrunch
That last detail is crucial. This film didn’t win at multiplexes — it won at single screens, mass-market theatres, and smaller town cinemas. The audience that turned up is the kind that doesn’t show in advance bookings, doesn’t trend on BookMyShow, and doesn’t send early social media reactions. They just show up.
The Delhi-UP Phenomenon
The film performed best in Delhi-UP, which collected nearly a crore — more than double that of Mumbai. Typically, Mumbai is the top collecting territory, and even when Delhi-UP outperforms, it is by a small margin, not two times. Bihar, CPCI, and West Bengal were other outperformers. On the other hand, Karnataka barely saw any collections coming in. TechCrunch
This is a distinctly mass-India opening — heartland audiences rediscovering a genre that speaks directly to them.
A Genre Written Off Too Early
The original Haunted 3D, released in 2011, was a hit at the box office. The director has also delivered several successful low-budget horror films, most notably the Raaz films. However, this brand of horror seemed to have lost its appeal as many of these tanked in the last fifteen years, making one believe that the time had passed over them. However, the opening numbers of Haunted 3D suggest that might not be the case.
This opening is a speck of positive in what has otherwise been an utterly dull period at the box office since Bhooth Bangla in April. TechCrunch
Whether the legs can hold through the weekend remains the real question — these films tend to be frontloaded. But for now, the numbers delivered a genuine jolt to trade watchers.
For the latest Bollywood box office updates and trade analysis, follow TechnoSports.
FAQs
Q: How much did Haunted 3D: Echoes of the Past collect on Day 1?
The film collected Rs. 2.50 crore nett on its opening day — or Rs. 2.75 crore nett including 3D charges — a genuinely surprising start that shocked exhibitors across the country.
Q: Why did Haunted 3D perform better in small centres than multiplexes?
The film’s audience is largely mass-market, heartland India — single screen and smaller town patrons who resonate with old-school B-horror, not the multiplex crowd that typically drives national chain collections.
