NZ121/3 (15.1/20 ov)
IND
NAM49/2 (10.5/50 ov)
IRE
MOZ
UGA
AVL
MNC
RAY
ELC
GMB
ZMB
NGA
LES
CAG
BOL
COMO
SAS
FCA
FCU
Ipswich1
Nottm Forest1
Alavés1
Málaga1
Torino3
Monza2
Brest1
Nice2
WA
NSW199/3 (31/50 ov)
DEN
KUW
KENYA
QAT
SWD-W
EPR-W
TTN-W
WPR-W
NZ-A135/3 (41 ov)
IND-A113
DHA
RAJ
MYMS
CHATT
RAN
BAR
SYL
KHU
MEX-W
ARG-W
UAE
NED
PAK
ENG
IND-W
ZIM-W
AFG170/3 (34.3/50 ov, target 170)
ZIM169
TAS137 (25.2/35 ov, target 276)
VIC304/7 (50 ov)
CHE0
DYI0
CHO1
QIN0
HEN1
BEI0
LIA1
ZHE0
QWC1
YUN0
SHX0
Shanghai Shenh0
TIG0
SHP0
WTT1
SHT3
KOE
S04
M05
SVW
RBL
ELV
Stuttgart2
Gladbach3
Al Ahli4
Al Khaleej1
India’s top football league has a new brand backer. Nippon Paint is set to become the Official Paint Partner of the MG Indian Super League (ISL) under a multi-year partnership, starting with the 2026-27 season. It is the brand’s entry into the league and a boost for ISL’s commercial push.
Deal Details
| Detail | Information |
|---|---|
| Partner | Nippon Paint |
| Role | Official Paint Partner of MG ISL |
| Reported value | About ₹3.8 crore over two years (₹1.8 crore + ₹2 crore) |
| Clubs involved | 11 of 13 |
The value comes from media reports, not an official statement. The announcement describes the deal as a “proposed” partnership.
The 11 Clubs on Board
The association extends to Chennaiyin FC, Churchill Brothers FC, East Bengal FC, FC Goa, Inter Kashi FC, Kerala Blasters FC, Mumbai City FC, NorthEast United FC, Odisha FC, Punjab FC and Sporting Club Delhi.
Who Is Missing?
Mohun Bagan Super Giant and Bengaluru FC are not part of the package, because both already have their own paint partners. According to a report shared on X, having a Bengali club on board was critical for the deal to go through, which explains why East Bengal is part of it.
What They Said
Mark Titus, President of Decorative Coatings at Nippon Paint India, said the association reflects the company’s commitment to building meaningful connections with consumers through sport. ISL CEO Karan Yadav said the league was pleased to welcome the brand, calling the deal a sign of the league’s revived commercial progress.
Why It Matters
The announcement follows the return of a title sponsor, MG Motor, after three years. Nippon Paint already backs cricket, football, kabaddi and volleyball in India, so football is a natural next step.
For more ISL news, visit our Football section on TechnoSports. Read more about the league on Wikipedia.
When does Nippon Paint’s ISL partnership start?
The proposed partnership is set to start with the 2026-27 season.
Which ISL clubs are part of the Nippon Paint deal?
The 11 clubs are Chennaiyin FC, Churchill Brothers FC, East Bengal FC, FC Goa, Inter Kashi FC, Kerala Blasters FC, Mumbai City FC, NorthEast United FC, Odisha FC, Punjab FC and Sporting Club Delhi.
Why are Mohun Bagan Super Giant and Bengaluru FC missing from the deal?
Both clubs already have their own paint partners.
How much is the Nippon Paint ISL deal worth?
Media reports put the value at about ₹3.8 crore over two years. The amount has not been officially confirmed, and the announcement describes the partnership as proposed.
