Netflix members in the UK and Ireland will have to pay more to view shows like Bridgerton and The Crown, as the streaming firm hikes its fees for the second time in less than 18 months.
Following a wave of price hikes for UK users in December 2020 and those in Ireland in March last year, the decision is the latest reminder of the financial toll rising competition is taking on the world’s most popular business.
Netflix, which has 14 million UK users and 600,000 in Ireland, is raising the price of its most popular package, which includes simultaneous viewing on two screens, HD, and the ability to download episodes and films to two devices, to £10.99 per month, according to Ampere Analysis.
For the first time in a decade, it is also hiking the price of its basic package. The most basic option, which lets viewers watch only one screen at a time and download to one device, will cost £6.99 per month.
Netflix’s premium plan, which allows users to stream Netflix on up to four screens at once and download content to up to four devices, will rise by £2 per month to £15.99.
The basic plan will go up by €1 to €8.99 in Ireland, the standard package will go up from €12.99 to €14.99, and the premium tier will go up from €17.99 to €20.99.
The price hikes will take effect immediately for new subscribers, following a significant increase for US consumers in January. Existing members will be notified via email for 30 days, depending on their billing cycle.
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