NetApp announced on January 28, 2026, that its Intelligent Data Infrastructure powers data operations for Super Bowl LX at Levi’s Stadium. As Official Intelligent Data Infrastructure Partner of the San Francisco 49ers and NFL, NetApp provides the enterprise-grade data platform delivering digital and physical experiences for football fans whether watching from Silicon Valley’s technologically advanced stadium or streaming globally across continents.
Table of Contents
Stadium Transforms into Interactive Data Center During Game
Gabie Boko, Chief Marketing Officer at NetApp, emphasized that optimizing data for innovation isn’t just about where data lives, but how it moves. Levi’s Stadium, while not a traditional data center, transforms into an interactive data center during games because data moves everywhere—from sensors capturing each pass to photos and videos recording plays, alongside online fan interactions across social media creating new data points.
| Data Infrastructure | Application | Impact |
|---|---|---|
| High-Performance Storage | Largest outdoor 4K display in NFL | Real-time visual experience |
| Intelligent Data Platform | Retail & concessions inventory tracking | Live operational efficiency |
| Enterprise-Grade Solutions | Video file management | Global streaming consistency |
| NetApp ONTAP | Data management software foundation | Unified intelligent infrastructure |
| AI Data Engine & AFX | Automation enhancement | Observability, resilience, intelligence |
| Multi-Cloud Native | Embedded in largest clouds | Any workload, anywhere flexibility |
Global Fan Experience Powered by Seamless Data Flow
Costa Kladianos, Executive Vice President and Head of Technology at the 49ers, noted that with Levi’s Stadium located in Silicon Valley, they already hold technology operations to high standards. Hosting Super Bowl LX demands exceptional experiences for NFL fans wherever they are, with high-performance storage proving critical for everything from powering massive outdoor displays to tracking inventory in real-time.
The NFL has rapidly expanded international presence, including hosting a regular season game in Madrid for the first time in 2025. Gary Brantley, Chief Information Officer at the NFL, explained that data is a key component of reaching more people worldwide with high-quality interactions, with Intelligent Data Infrastructure enabling the same fan experience level whether playing in Silicon Valley or on another continent.
Whether fans attend Super Bowl LX at Levi’s Stadium or stream in London, data ensures excitement reaches them the same way, every time, everywhere. From managing video files to translating social media posts in milliseconds, Intelligent Data Infrastructure ensures every fan feels connected regardless of geographic location or viewing platform.
The NetApp data platform serves as the unified, enterprise-grade, intelligent foundation connecting, protecting, and activating data across every cloud, workload, and environment. Built on proven NetApp ONTAP power and enhanced by AI Data Engine and AFX automation, it delivers observability, resilience, and intelligence at scale required for Super Bowl’s massive simultaneous data demands.
Disaggregated by design, the NetApp data platform separates storage, services, and control so enterprises can modernize faster, scale efficiently, and innovate without lock-in. As the only enterprise storage platform natively embedded in the world’s largest clouds, it gives organizations freedom to run any workload anywhere with consistent performance, governance, and protection.
For more than three decades, NetApp has helped world-leading organizations navigate change—from enterprise storage rise to the intelligent era defined by data and AI. The Super Bowl LX partnership demonstrates how Intelligent Data Infrastructure turns data into catalysts for innovation, resilience, and growth in high-stakes, real-time environments.
Learn more at NetApp official website and explore sports technology innovations transforming fan experiences.
FAQs
What role does NetApp play in Super Bowl LX operations?
As Official Intelligent Data Infrastructure Partner of the 49ers and NFL, NetApp powers enterprise-grade data platforms for stadium and global fan experiences.
How does Levi’s Stadium use NetApp technology during games?
NetApp powers the largest outdoor 4K display in the NFL, tracks retail/concessions inventory real-time, and manages massive data streams from sensors, photos, and videos.
