The NFL and Livewire are bringing NFL Race to the End Zone LIVE powered by Verizon to San Francisco for Super Bowl LX week. The season finale features 24 players—NFL stars paired with popular content creators—competing in Fortnite on February 4 from 4-7 PM PT, live streamed on NFL YouTube.

Event Details at a Glance

Detail	Information
Date	February 4, 2026
Time	4-7 PM PT
Location	San Francisco (Super Bowl LX week)
Platform	Fortnite (custom Super Bowl LX Verizon map)
Participants	24 players (NFL stars + content creators)
Live Stream	NFL YouTube
Prize	Custom medallion and chain by Jason of Beverly Hills

What’s at Stake

The winning team takes home a custom championship medallion and chain designed by Jason of Beverly Hills—the same designer behind sports championship rings—and earns the title of NFL Race to the End Zone Season One Champion.

Teams will compete in Fortnite across several game modes on a custom “Super Bowl LX Verizon-branded map,” combining the NFL’s biggest week with gaming culture.

The Roster

NFL Stars:

Dion Dawkins
Kendrick Bourne
Zay Flowers
Josh Metellus
Hollywood Brown

These players are paired with popular content creators, creating teams that blend football celebrity with gaming influence.

Why This Matters

“What NFL Race to the End Zone has proven is that gaming isn’t an experimental channel anymore; it is a fully scaled, premium media environment,” explains Indy Khabra, co-founder at Livewire. “When you pair elite creators with NFL stars, you generate attention that no traditional advertising campaign can match.”

The series has delivered over 100 million views across NFL YouTube, participating talent channels, and NFL Race to the End Zone TikTok and Instagram across 19 episodes—demonstrating gaming’s effectiveness as a fan engagement channel.

Strategic Timing

Hosting the finale during Super Bowl LX week in San Francisco taps into peak NFL media attention. While traditional advertisers spend millions on 30-second Super Bowl spots, the NFL is building sustained engagement through gaming content that reaches younger audiences where they already spend time.

“This tournament brings one of the most influential rosters ever assembled to compete live during Super Bowl week,” Khabra notes. “Partnering with the NFL on this project has been a game-changer and a clear signal of the league’s long-term commitment to gaming as a core entertainment vertical. From stadiums to streams, this is where the next generation of fans lives.”

Beyond Super Bowl Week

Following the February 4 finale, Livewire plans additional offseason content in spring 2026, extending the series’ reach beyond the championship event.

This approach mirrors how sports leagues increasingly view gaming: not as a one-off activation but as a year-round engagement platform that complements traditional broadcasts and in-stadium experiences.

Audience Reach

The 100 million+ views across 19 episodes demonstrate the series’ reach. By combining NFL player participation with content creator audiences, the program accesses viewership that traditional NFL broadcasts may not capture—particularly younger demographics who consume entertainment primarily through YouTube, TikTok, and Instagram.

The custom Fortnite map and Super Bowl branding create exclusive content that drives conversation during the NFL’s biggest week, turning viewers into active participants through live stream engagement.

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