MissCallPay features in RBI launch of UPI 123Pay

An Ultra-simple payment solution for Bharat Population 

MissCallPay, a Fintech Digital Payment Start-up incubated at CIIE IIM-A, and iHub Gujarat is among the 4 promising innovations flagged off by RBI with the launch of UPI 123Pay

Mumbai, 29 March 2022: MissCallPay, a fintech startup that works through voice-based payment system, has been included as one of the digital solutions on the UPI 123Pay platform for inclusive solutions aimed at feature phone users.

MissCallPay is one of the four players that RBI selected as digital solutions for the newly launched UPI 123Pay platform. The users using even a feature phone can access their bank account and perform routine transactions such as receiving & transferring funds, regular purchases, bill payments and others by giving a missed call on the number displayed at the merchant’s place.  The customers will receive an incoming call asking to authenticate the transaction by entering UPI Pin. The product is endorsed for its safety features and ability to work over non-smartphones, thus penetrating rural and semi-urban populations.

Mitesh Thakker, Founder – MissCallPay said, “It gives us immense pleasure to be part of the launch of UPI 123Pay. I am thankful to the Reserve Bank of India (RBI) and National Payments Corporation of India (NPCI), for having faith in our innovation to transform rural Bharat into mainstream India, through seamless transactions and financial inclusion.” He added that in the year 2022, MissCallPay aims to serve at least 20 million people through strategic partnerships and process 100 million transactions monthly beginning 6 months from commercial operations.

The fintech product of MissCallPay is a digital payment service that does not need internet services to facilitate payments, and instead uses telecom’s most basic feature — cellular network —  to enable payments. This means that people with a basic, starter feature phone can also accept and initiate online payments. This not only helps feature/ button phone users but also helps non-tech-savvy smartphone users to use MissCallPay, and also offers a solution to security-conscious smartphone users who keeps safety and security as the most important criterion for digital transactions.

As Thakker added, “MissCallPay’s mission is all about Making Payments Simple for digitally challenged billion users. We enable simple UPI based mobile payments over a feature phone, smartphone, and in near future over voice bots like Amazon Alexa, Ok-Google, User doesn’t need to be digitally literate and there is no need for a hardware terminal POS or QR code or at times internet. Users transact in the local language, can make payments remotely. Proximity, as required for swiping a card or scanning a QR code, is also not required here. 

While making payments simple, We also hope to make UPI 123Pay payments as one of the safest payment methods possible and have made the payment process phishing and spoof proof, the safety and security will only help gain the trust of the digitally challenged Bharat population. And thus help the government realise the dream of a digitally inclusive India.

MissCallPay reaches out to more than 1 lakh small merchants across the country and is in talks with other entities including banks.