Micromax Informatics Ltd., India’s very own smartphone and consumer electronics brand today launched ‘India ka No Hang Phone’ – IN 2b in the budget segment.
Commenting on the launch announcement, Rahul Sharma, Co-Founder, Micromax India, said, “We are closely connected to our consumers. We understand their needs and pain points. And today, when the entire country operates digitally, smartphones are integral to our lives and livelihoods. Smartphone hanging is one of the biggest challenges that a consumer faces, especially in the budget segment. With the IN 2b, the NO HANG PHONE, the consumers will get a powerful processor with the best in-category performance, high RAM and battery life so that India Chale Non Stop .”
On the launch of the new category, “Our foray into the audio segment is a natural extension of the smartphone ecosystem. Our aim is to give our customers disruptive features like voice changing function and ENC in two funky form factors that they can flaunt and put to great use.” he added.
Successor to the budget champion IN 1b, the Micromax IN 2b comes with a powerful ARM Cortex A75 architecture-based Octacore processor with Mali G52 GPU that ensures a snappy performance, with no lags or hang and 50% faster app start up. Its blazing fast unlock allows you to access the phone in just 250ms via face unlock and 350ms via fingerprint unlock ensuring ‘Ab India Chale Non-Stop’.
Price and Availability
A first in the sub 10k segment, the phone has 4+64GB and 6+64GB RAM variants ensuring 45% better performance. IN 2b comes in 3 stunning colours – Black, Blue and Green and will be available at INR 7,999 & 8,999 respectively on micromaxinfo.com and Flipkart from 6th August 2021.
Specifications and features of Micromax IN 2b
Micromax IN 2b is amongst the first smartphones in India to run on the powerful UNISOC T610 processor that brings an unbeatable gaming experience to the customers. This performance powerhouse has that highest Antutu score in the category and ensures a lag free, hang free experience. It also comes with a 6.5” Mini drop HD+ display with 400 nits brightness. The IN 2b has a 13MP+2MP AI Dual Rear Camera, and a 5MP selfie camera. Both front and rear cameras support selectable background blur to deliver an excellent bokeh effect for professional portraits. The IN 2b also comes with FHD Video recording as well as a unique Play and Pause recording feature.
The IN 2b has a heavy-duty 5000mAh battery, that’s 100% Made in India and comes with a 10W fast charger in box, so that you can be always on the move without any battery woes. IN 2b comes with Dual VoWifi, Dual VoLte and Dual WiFi (2.4GHz/5GHz) and Bluetooth V5.0 support for seamless connectivity.