Sydney Sweeney is drawing fresh attention with the latest campaign for her lingerie label, SYRN. While the “Send Nudes” collection is designed around neutral-toned everyday lingerie, eagle-eyed fans have focused on one tiny styling detail that appears to carry a personal meaning.
The actress can be seen wearing a delicate necklace featuring the initials “SB” during the campaign. According to the report, the monogram appears to reference music executive Scooter Braun, Sweeney’s boyfriend. The interpretation has also been reported by Page Six, although the necklace’s meaning has not been independently confirmed by Sweeney.
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Sydney Sweeney’ Detail Fans Spotted
The campaign features Sweeney modeling SYRN’s Smooth Cup Demi in the shade “Babe.” The design combines a smooth cup with lace detailing and is presented as a neutral alternative to traditional nude lingerie.
Her styling keeps the focus on the collection, with loose blonde waves, polished makeup and a soft pink lip. Other campaign images show Sweeney taking selfies with a digital camera and posing casually during the shoot.
But the small “SB” necklace has arguably become the most talked-about detail because of its possible connection to Braun.
Sydney Sweeney and Scooter Braun’s Public Romance
Sweeney and Braun were first linked in 2025 after meeting around Jeff Bezos and Lauren Sánchez’s wedding celebrations in Venice. Their relationship gradually became more public, and the pair have since appeared together at several events.
In September 2026, the couple returned to Venice together around the anniversary of their first connection. PEOPLE reported that they had also been publicly sharing moments from their relationship during the year.
Braun also publicly celebrated Sweeney’s 29th birthday in September, sharing affectionate messages about their relationship.
A Tiny Detail in a High-Profile Campaign
The “SB” necklace has added another layer of conversation around Sweeney’s latest fashion campaign. Whether it was intentionally chosen as a tribute to Braun or simply part of the styling, the detail demonstrates how closely fans now follow the actress’s fashion and personal appearances.
FAQs
Q1. What is Sydney Sweeney’s new lingerie campaign?
It is a SYRN campaign promoting the brand’s “Send Nudes” collection.
Q2. Who is the “SB” necklace reportedly linked to?
The initials have been interpreted as a reference to Scooter Braun, Sweeney’s boyfriend.
