The fashion world just got a whole lot spicier. Sydney Sweeney — Emmy-nominated Euphoria star — has officially stepped into Kim Kardashian’s territory with her new lingerie brand Syrn, and by all accounts, Kim is not taking it lightly. Sources reportedly told RadarOnline that Kardashian is “painfully aware” and “uncomfortable” about Sweeney edging into industries — lingerie, cosmetics, skincare — that she has spent years making her own. Game on.
Table of Contents
📊 Syrn vs Skims — Brand Snapshot
| Detail | Syrn (Sydney Sweeney) | Skims (Kim Kardashian) |
|---|---|---|
| Founded | 2026 | 2019 |
| Founder | Sydney Sweeney (sole founder) | Kim Kardashian |
| Focus | Lingerie — confidence & comfort | Shapewear, lingerie, loungewear |
| Latest Drop | Midnight Snack — Feb 17, 2026 | Ongoing seasonal collections |
| Sold Out? | ✅ Almost instantly | Regularly high demand |
| Brand Face | Sydney Sweeney herself | Kim Kardashian + model campaigns |
| Target Vibe | “Confidence without pressure” | Body-inclusive, sleek, minimal |
👗 What Makes Syrn Different?
Sweeney isn’t just slapping her name on a label. As sole founder, she’s been hands-on with every campaign, modelling the designs herself and building a fiercely personal brand identity. In her own words to Elle:
“I wanted to build a lingerie brand that feels like it understands women instead of talking at them… feeling sexy, powerful, soft, playful, or all of the above, depending on the day.”
The debut collection Midnight Snack dropped on February 17 and sold out almost immediately — a signal that consumers are hungry for exactly what Syrn is offering. Fresh, authentic, and unapologetically Sweeney.
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🎬 Sydney Sweeney’s Empire Is Just Getting Started
Beyond Syrn, Sweeney’s career is on an absolute tear right now:
- 🎥 The Housemaid — grossed $300M+ at the box office; sequel already greenlit
- 📺 Euphoria Season 3 — premieres on HBO this April 2026
- 🎬 The Devil Wears Prada 2 — hitting theatres May 1, 2026
She’s not just an actress anymore — she’s a fully-fledged media and fashion powerhouse. Stay updated on all things Sydney Sweeney, Skims, and celebrity culture at TechnoSports.
❓ FAQs
Q1. What is Sydney Sweeney’s lingerie brand Syrn, and when did it launch?
Syrn is Sydney Sweeney’s own lingerie brand, launched in early 2026. Its debut Midnight Snack collection dropped on February 17 and sold out almost instantly, making it an immediate hit.
Q2. Why is Kim Kardashian reportedly worried about Sydney Sweeney’s brand?
Sources told RadarOnline that Kim is “painfully aware” of Sweeney entering the lingerie and beauty space — industries Kardashian built her empire on — and considers Syrn a direct challenge to her brand Skims.
