He’s charming, he’s bold, he’s got a mocha gold hairstyle and a wardrobe full of tailored suits — and he’s absolutely not giving up on the girl. Kim Bum is making his long-awaited romantic comedy debut in SBS’s Sold Out on You, and the newly released character stills prove he was born for this role.
Who Is Seo Eric?
Kim Bum plays Seo Eric, the executive director of the global skincare brand L’Etoile — a chaebol heir who has made it his life’s philosophy to deliberately stay out of the cutthroat family succession battle by living as leisurely and uncommittedly as possible. Smart? Absolutely. But then Dam Ye Jin (Chae Won Bin) walks into his life, and suddenly this carefully constructed carefree existence has a very inconvenient complication.
| Character Detail | Info |
|---|---|
| Character Name | Seo Eric |
| Actor | Kim Bum |
| Role | Executive Director, global skincare brand L’Etoile |
| Background | Chaebol family heir avoiding succession battle |
| Drama Speciality | Bold, straightforward flirting toward Dam Ye Jin |
| Visual Signature | “Mocha gold” hair & sharp tailored suits |
What Makes Seo Eric So Irresistible
From his very first teaser appearance, Seo Eric announces himself with a confident smile and the instantly intriguing line — “You really don’t recognize me?” — hinting at a hidden past with Dam Ye Jin that fans are already desperate to uncover. His French background adds a polished, cosmopolitan flair that contrasts beautifully with the rural warmth of the drama’s Deokpung Village setting.
The comedy is already evident too: a scene shows him glaring furiously at male lead Matthew Lee (Ahn Hyo Seop) with clenched fists — only to be unceremoniously dragged away by the indomitable Song Hak Daek (Go Doo Shim). It’s the kind of physical comedy that suggests Seo Eric will be as hilariously human as he is devastatingly charming. For more K-drama updates and character previews, follow TechnoSports.
A Career First for Kim Bum
This marks Kim Bum’s first-ever romantic comedy role — a significant milestone for an actor who has consistently delivered strong dramatic performances across genres over his career. After impressing in Ghost Doctor and other acclaimed projects, stepping into a lighter, flirtier register feels like a natural and exciting evolution. The early stills already suggest he’s relishing every second of it.
The full love triangle dynamic — with Ahn Hyo Seop’s brooding farmer on one side and Kim Bum’s sophisticated chaebol exec on the other — is shaping up to be one of the most deliciously enjoyable rivalries of the 2026 K-drama spring season. Don’t miss our full coverage of Sold Out on You at TechnoSports.
Premiere Details
Sold Out on You premieres on April 22, 2026 at 9 p.m. KST on SBS.
FAQs
Q: Who does Kim Bum play in Sold Out on You and is it his first rom-com?
Q: What is the love triangle dynamic in Sold Out on You?
Dam Ye Jin (Chae Won Bin) is caught between Matthew Lee (Ahn Hyo Seop), a perfectionist countryside farmer, and Seo Eric (Kim Bum), a charming and flirtatious skincare brand executive.
