If you thought Kingdom was the peak of Ju Ji Hoon’s Netflix journey, think again. The South Korean star is back on the streaming giant with something altogether different — and the premise alone is enough to hook any K-drama fan.
Table of Contents
Buy King Netflix K-Drama — Everything at a Glance
| Detail | Info |
|---|---|
| Title | Buy King (formerly Viking) |
| Genre | Chaebol / Family Succession Drama |
| Lead Actor | Ju Ji Hoon as Han Tae Jun |
| Director | Jo Sung Hee (Space Sweepers) |
| Screenwriter | Lee Shin Ho (The Chaser) |
| Production Studio | Netflix Original |
| Episodes | 10 Episodes |
| Filming Period | April – October 2026 |
| Expected Release | Second Half of 2027 |
| Platform | Netflix (Worldwide) |
What Is Buy King About — And Why Should You Care?
Buy King centres on the hidden family wars of Korean chaebols — a captivating story that delves into the complex family dynamics of South Korea’s wealthiest, their succession battles, and the fierce struggles among family members to claim the throne of a multi-billion-dollar business empire.
Think Succession, but set in Seoul, with all the emotional intensity only a top-tier K-drama can deliver. The premise taps into a theme that has consistently gripped global audiences — the toxic glamour of ultra-rich dynasties tearing themselves apart from within.
The series is directed by Jo Sung Hee, who previously helmed Space Sweepers — South Korea’s first sci-fi blockbuster on Netflix — and written by Lee Shin Ho, known for The Chaser. That’s a formidable creative pairing. For more context on the booming K-drama global phenomenon, the Korean drama Wikipedia page is a great starting point.
Ju Ji Hoon Is the Perfect Fit — Here’s Why
Ju Ji Hoon will play Han Tae Jun, described as a man who shows no mercy in the face of success and power. Cold, calculated, and commanding — it sounds tailor-made for him.
Notably, the actor reportedly turned down a role in the remake of Inside Men to star in Buy King instead — a bold choice that signals just how much confidence he has in this project. His Netflix track record through Kingdom, The Trauma Code: Heroes on Call, and Hyena makes him one of the platform’s most trusted Korean leads.
Filming is scheduled to begin in April 2026 and wrap by October 2026, with a likely Netflix release in the second half of 2027.
Stay ahead of every K-drama release, trailer, and cast update with TechnoSports Entertainment — your go-to destination for the latest in global streaming.
FAQs
Q: When will Buy King release on Netflix?
Filming runs from April to October 2026, making a second-half 2027 Netflix release the most likely window based on current production timelines.
Q: Who is the lead actor in Buy King and what is his character like?
Ju Ji Hoon stars as Han Tae Jun — a ruthless and power-hungry man at the centre of a multi-billion-dollar chaebol succession war.
