ASUS has launched India’s first ROG Labs store in Bengaluru, offering gamers and creators a next-generation retail experience combining premium products, immersive gaming zones, and dedicated service support under one roof.
Table of Contents
Store Overview
| Feature | Details |
|---|---|
| Location | 27th Cross Road, Jayanagar, Bengaluru |
| Floors | 2 (Ground: Retail, First: Service) |
| Launch Date | December 11, 2025 |
| Gaming Zone | Free ROG Verse with online booking |
| Services | ROG Labs, ASUS Service Store, ASUS Select Store |
| Brand Ranking | No. 2 consumer PC brand in India |
Ground Floor: Gaming Paradise
The ground floor showcases ROG’s complete lineup of high-performance gaming devices including laptops, desktops, monitors, and peripherals. The highlight is the ROG Verse—a free-to-play gaming zone where visitors can experience top-tier AAA titles on the latest ROG hardware.
Gamers can book slots online to test devices hands-on or reserve multiple seats to play with friends. Interactive showcases, demo areas, and personalized recommendations from ASUS Solution Experts (ASE) create an intuitive purchase journey tailored to individual needs.
First Floor: Service & Refurbished Products
The first floor is dedicated to service excellence, featuring an ESD-compliant repair area with certified engineers offering immediate diagnostics, repairs, and maintenance. This ensures customers receive quick resolution and transparent assistance beyond their purchase.
The floor also houses the ASUS Select Store, offering certified refurbished laptops that have undergone rigorous quality checks and come with a 1-year ASUS warranty—including consumer laptops, gaming PCs, creator series devices, and desktops.
Strategic Launch in Gaming Hub
Arnold Su, Vice President of Consumer and Gaming PC at ASUS India, explained: “ROG Labs represents our deep understanding of what gamers truly seek—a place for experience, engagement, and support. With Bengaluru being one of India’s most vibrant gaming hubs, introducing the first ROG Labs here was strategic.”
ASUS India’s Retail Expansion
ASUS India currently operates 320+ exclusive stores, including 20 dedicated ROG outlets, alongside a network of 5,000+ multi-brand retail partners across 624 districts. ROG Labs strengthens the brand’s vision of delivering cutting-edge technology with experience-driven touchpoints.
The company has consistently invested in experiential formats and interactive zones, catering to both seasoned gamers and first-time buyers. ASUS products remain available through exclusive outlets, Amazon, Flipkart, and the ASUS e-shop.
The Complete Gaming Ecosystem
ROG Labs reimagines premium retail by integrating product innovation, experiential zones, and service support in one space. From testing the latest gaming hardware to getting post-purchase support, everything happens under one roof—representing a significant milestone in India’s gaming retail landscape.
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FAQs
What makes ROG Labs different from regular ASUS stores?
It combines retail, free gaming zone (ROG Verse), service center, and refurbished products under one roof.
Can I try gaming devices before buying at ROG Labs?
Yes, the ROG Verse offers free gaming sessions with online slot booking.
