HP India Enhances After-Sales Service for Smart Tank Printers with “Consider it Done” Campaign

HP India has announced a major upgrade to its after-sales service offerings for HP Smart Tank printers, aiming to provide a seamless and uninterrupted experience for customers. The newly launched “Consider it Done” campaign underscores HP’s commitment to delivering 24/7 support in 10 languages for its Smart Tank printer range.

HP India Announces Significant Upgrade to Post Sales Services for Smart Tank Printers

Comprehensive Multilingual Support

Recognizing the unique challenges faced by businesses and customers, HP has significantly upgraded its customer service operations to cater to the diverse linguistic needs of Indian users. As part of the initiative, HP will now offer:

• 12-hour, 7-day phone support in 10 languages
• 24-hour, 7-day support via WhatsApp in 10 languages

The supported languages include English, Hindi, Tamil, Bengali, Malayalam, Assamese, Telugu, Odia, Marathi, and Kannada. This ensures that customers can receive assistance in their preferred language, making the support process more accessible and efficient. Additionally, customers can log installation and repair requests through the HP website, streamlining the support process.

Commitment to Minimizing Downtime

Sunish Raghavan, Senior Director – Printing Systems at HP India, stated, “At HP, we understand Indian businesses and how they take pride in the trust that their customers have in them. Printer breakdowns can significantly disrupt operations, which is why we are committed to offering comprehensive support to minimize downtime.

We have re-engineered our customer service and support for our Smart Tank range of printers to ensure we are accessible to our customers 24/7. The ‘Consider it Done’ campaign is an attempt to connect with the ‘can do’ attitude of these business owners and to give them the confidence that HP Smart Tank printers will never let them down.”

Multi-Film Campaign to Highlight 24/7 Support

To showcase the 24/7 customer support available with HP Smart Tank Printers, HP has introduced a multi-film campaign featuring enterprise customers. The campaign revolves around a business owner who takes pride in their work and relies heavily on HP printers. When a printer malfunctions, the business owner connects with HP’s 24/7 customer support, allowing them to continue their daily operations without interruption.

Key Features of the Campaign:

• Focuses on: Business continuity and minimizing printer downtime.
• Protagonists: Business owners showcasing their pride in their work.
• Support Highlight: Demonstrates reliable and prompt service from HP.
• Tagline: “Consider it done” – Emphasizes HP’s dedication to dependable service.

Conceptualized by Lowe Lintas and released in nine languages, the films star Aparshakti Khurana in the North and R.J. Balaji in the South. These films capture the pride business owners feel and highlight how HP’s reliable service supports their enterprises.

Empowering Small Business Owners

By addressing printer downtime, HP aims to empower small business owners to focus on what they do best: running their businesses and serving their customers. The “Consider it Done” tagline encapsulates HP’s commitment to reliable and prompt service, resonating with the sentiment and work ethic of business owners.

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For more information about the HP Smart Tank printers and the enhanced after-sales support, visit the HP India website.

Experience the confidence of uninterrupted operations with HP Smart Tank printers and the “Consider it Done” campaign today!