Hisense becomes the world’s first TV brand to acquire privacy protection standard certification from TÜV Rheinland

According to the latest news coming from China, TÜV Rheinland Greater China Industrial Services & Cybersecurity recently provided the ETSI EN 303 645 (IoT) product cybersecurity and privacy protection standard certification to the VIDAA 72671 platform smart TV of Hisense Visual Technology Co., Ltd on June 25^th, 2021.

Historically, Hisense became the world’s first TV brand to receive the certificate from TÜV Rheinland Greater China Industrial Services & Cybersecurity. The Strategy Cooperation Agreement Signing Ceremony was attended by Dr. Chen Weikang, Vice President of Business Stream Industrial Services & Cybersecurity at TÜV Rheinland Greater China and Senior Engineer; Zhao Bin, General Manager of TÜV Rheinland Greater China Industrial Services & Cybersecurity; Yu Zhitao, Hisense Group Holdings Co., Ltd. Vice President, and Liu Yong, Assistant Vice President of Hisense International and other members attended.

“TÜV Rheinland and Hisense have always been tacit partners in the field of cybersecurity and privacy protection. By granting TÜV Rheinland’s worlds’ first ETSI EN 303 645 certificates demonstrates both parties’ unremitting pursuit for technology breakthrough and higher quality standards.”

The new standard ETSI EN 303 645 by the European Telecommunication Standards Institute (ETSI) with relevant product manufacturers, academia, and governments, was released by June 2020. The ETSI EN 303 645, regulates the cybersecurity baseline requirements for consumer IoT products such as user privacy protection, primary network attacks prevention, and so on.

The new standards offer a practical evaluation method to limit cybercriminals from controlling global devices. especially from DDoS attacks, mining cryptocurrency, or peeping at users. The importance of this standard is it evaluates products in two aspects: first is the evaluation based on cybersecurity provisions and data privacy protection provisions. The second is that it will focus on technical control measures and organizational measures to combat cybersecurity defects and solve primary network attacks against cybersecurity vulnerabilities.

TÜV Rheinland, in its certification, evaluated Hisense’s product performance based on the cybersecurity regulations and privacy protection requirements of ETSI EN 303 645 standards. To provide the certification, TÜV Rheinland reported that it carried out a comprehensive evaluation of the product utilizing a comprehensive design evaluation audit and security-related verification.

As the world’s leading TV brand, Hisense has announced that it will focus more on research and development investment. The company also announced that it plans to pay more attention to data protection becoming the most reliable brand in the world.

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