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Global smartphone shipments decreased in Q3 2022.Only Apple experiences year-over-year growth

The third quarter of 2022 saw record global smartphone shipments, according to data from several major market research companies, including Counterpoint Research, International Data Corporation (IDC), and Canalys.

The months of July through September will fall within Q3, 2022. During the same period last year, OEMs sold 342 million devices, while this year they only sold 301.9 million. While IDC and Canalys show a decline of 9 percent, Counterpoint Research shows a decline of 12 percent.

Global smartphone shipments
Credit: Counterpoint

Global smartphone shipments details

In comparison to the previous quarter, Q2, Global smartphone shipments fell below the 300 million thresholds, and the third quarter saw an increase in global smartphone shipments. The market reportedly reached its weakest third-quarter level since 2014.

All three research organizations blame the war between Russia and Ukraine, tensions between China and the US, rising inflation and recession fears, and weaker national currencies for the decline in shipments. While emerging markets continued to languish, shipments throughout Europe and the Asia-Pacific region performed well.

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In terms of OEM performance, Apple was the only business to record a 2% year-over-year rise. The Cupertino-based tech giant shipped 51.9 million units in Q3 2022, accounting for a 17 percent market share. Samsung, a big South Korean brand, led the market in Q3 with 64 million sales and a 21% share, although its year-over-year sales were down by 8%.

With a share of 13.4% and 40.5 million shipments, Xiaomi placed third. On a yearly basis, it dropped 8.6%. With 25.9 million sales and an 8.6 percent market share, Vivo and OPPO claimed the fourth position.

Double-digit losses of 26.3 percent were reported by both businesses. Due to Apple and Samsung’s withdrawal from the Russian market, Chinese companies were able to profit. Notably, all five OEMs reported a positive increase on a quarter-to-quarter basis.

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