Epic Games & Paramount Launch SpongeBob Fortnite Creator Campaign

Epic Games and Paramount are inviting creators worldwide to build new SpongeBob SquarePants-themed islands in Fortnite, offering funded opportunities to expand Bikini Bottom with mobile-friendly gaming experiences. Table of ContentsSpongeBob…

By Hardik Dhamija

August 28, 2025

2 min read

Epic Games and Paramount are inviting creators worldwide to build new SpongeBob SquarePants-themed islands in Fortnite, offering funded opportunities to expand Bikini Bottom with mobile-friendly gaming experiences.

SpongeBob Creator Challenge: Build the Next Bikini Bottom

Following the success of four SpongeBob islands published in 2024, Epic Games and creative agency Zoned are launching a funded campaign calling on creators to develop three new SpongeBob projects for Fortnite.

Campaign Categories and Timeline

Category	Focus	Submission Deadline
Incremental	Progressive gameplay mechanics	September 12, 2025
Action Roguelike	Combat-focused adventures	September 12, 2025
Wildcard	Creative open category	September 12, 2025

Mobile-First SpongeBob Gaming Experience

The campaign specifically targets mobile-friendly SpongeBob-themed islands, recognizing Fortnite’s growing mobile gaming audience. This strategic focus ensures broader accessibility for the beloved Nickelodeon franchise.

What Makes This Campaign Special

Carlos Tovar, President of Zoned, emphasized: “Fandom is driving the future of creator-made content, and fans have proven time and again that they are the best Fortnite developers.” This creator-first approach leverages community passion for SpongeBob.

How to Participate

Creators can learn more and submit their SpongeBob island concepts at spongebobrfp.com. The funded campaign offers unique opportunities to work with one of the world’s most iconic intellectual properties.

Selection Process and Publishing

Epic and Zoned will select three creator-made SpongeBob projects for official publishing later in 2025. This represents a significant opportunity for emerging game developers to showcase their talents on a global platform.

Expanding Bikini Bottom’s Digital Footprint

This initiative builds on the success of previous SpongeBob Fortnite collaborations, demonstrating the franchise’s continued relevance in gaming culture. The partnership between Epic Games, Paramount, and Zoned creates authentic cultural crossover opportunities.