Exciting news awaits cricket fans as Dream11, the popular fantasy gaming platform, is set to replace Byju’s as the principal jersey sponsor for the Indian cricket team. The Board of Control for Cricket in India (BCCI) recently finalized the deal, bringing Dream11 on board for a multi-year partnership.
Let’s have a look into the details of this significant development: Dream11
Dream11’s Successful Bid
- Dream11 emerged as the frontrunner to secure the sponsorship rights for the Indian cricket team jerseys till 2027.
- The fantasy gaming platform clinched the deal for an undisclosed amount, effectively replacing Byju’s as the principal sponsor.
Byju’s Early Exit
- Byju’s, an ed-tech major, terminated its contract prematurely in March, leaving the Indian cricket team without a jersey sponsor.
- The BCCI invited closed bids for the jersey sponsorship, and Dream11 stood out as a prominent bidder.
Details of the Deal
- Dream11’s logo will be prominently displayed on the front and sleeves of the Indian cricket team jerseys during matches.
- For bilateral fixtures, where the sponsor’s name is in the middle of the shirt, Dream11 will provide three times more financial contribution compared to ICC fixtures.
Duration of the Partnership
- The partnership between Dream11 and the Indian cricket team is set to span several years, extending till 2027.
- This long-term association ensures consistent branding and support for the team on the international stage.
Dream11’s Existing Cricket Connections
- Dream11 has previously been associated with Indian cricket, serving as a sponsor for the Indian Premier League (IPL) since 2018.
- The platform also became the title sponsor for IPL 2020 when Oppo stepped down.
BCCI’s Recent Moves
- BCCI recently brought in Adidas as the official apparel sponsor for the Indian cricket team, signaling a fresh direction for their partnership strategies.
- The decision to collaborate with Dream11 aligns with BCCI’s efforts to secure reliable sponsors and strengthen the team’s financial backing.
With the Dream11 logo adorning the Indian cricket team jerseys, a new era begins in the realm of sponsorship. This partnership reflects the evolving landscape of sports marketing and the growing influence of fantasy gaming platforms. Cricket enthusiasts eagerly anticipate the team’s upcoming matches, where they will witness the Dream11 logo take center stage, supporting the nation’s cricketing heroes.