Croma, the omni-channel electronics retail chain operated by the Tata Group, has designated Qdigi, a subsidiary of Onsitego, as its exclusive authorized service partner across India. The collaboration aims to manage installation, repairs, maintenance, and spare parts for Croma’s private label product range.
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Croma: Updates
The partnership extends to Croma’s own-brand portfolio, covering product categories such as air conditioners, refrigerators, washing machines, televisions, and small domestic appliances. Qdigi will be responsible for end-to-end spare parts management for these offerings.
The strategic alignment is designed to enhance the after-sales ownership experience for consumers of Croma (https://www.croma.com/) products. This initiative leverages Qdigi’s established pan-India service network and its integrated technological infrastructure to streamline support operations.
The move comes as electronics retailers increasingly focus on comprehensive post-purchase services to differentiate their offerings and ensure customer satisfaction amidst growing competition in the Indian market. For more on industry developments and the latest tech appliance news, visit TechnoSports (https://technosports.co.in/).
