The television landscape in India is set for a revolution as Veira, a renowned ODM & OEM player in consumer electronics, partners with Croma to unveil the cutting-edge Tizen OS smart TVs. This collaboration marks a significant milestone, introducing a new era of smart television technology in India. The partnership not only strengthens the relationship between Croma and Samsung but also enhances the range of high-quality offerings available to Indian consumers.

Expanding Access with Strategic Availability

The new Tizen OS Smart TVs will be accessible at over 520 Croma retail stores across more than 180 major cities, as well as online through Croma.com and Tata Neu. This widespread availability ensures that consumers nationwide can easily experience the advanced features and superior performance of these innovative TVs.

Transforming Indian Television: Veira and Croma Launch Tizen OS Smart TVs

Premium Features for an Enhanced Experience

Croma’s latest Tizen smart TVs, available in sizes ranging from 43” to 55” Ultra HD, are designed to elevate the viewing experience. Key features include:

Inbuilt Dolby Audio: For crystal-clear sound quality.
Frameless Design: Providing a sleek, modern aesthetic.
Samsung TV Plus: Offering 100+ live and on-demand channels in India without any subscription or additional devices.
Bixby Voice Assistant: Facilitating easy navigation and control through voice commands.

These TVs are equipped to deliver a premium entertainment experience, allowing users to explore a wide array of content, from news and sports to entertainment, all tailored to personal preferences.

Insights from Industry Leaders

Mr. Mayank Sangani, Chief Business Officer – Own Brand at Croma, expressed his excitement: “We are thrilled to introduce the Tizen OS TVs in our new range of Croma TVs, timed perfectly for the upcoming festive season. This launch meets the growing customer demand for certified OS and offers an unmatched viewing experience.

Our latest series, designed by Veira, embodies the highest specifications and engineering excellence, ensuring superior quality and design. We are confident that this new range will be well-received by our customers, further enhancing our portfolio to provide more personalized options for our customers’ entertainment experience.”

Mr. Sharan Maini, Managing Director of Operations at Veira, added, “We have established ourselves in India for over 40 years as pioneers in bringing global standards to the Indian television market. Partnering with Croma, a prominent television brand, underscores our commitment to innovation. These TizenOS-powered TVs are poised to generate considerable excitement in the market, and we look forward to further expanding our association with Croma and advancing the Tizen OS experience in India.”

Veira’s Legacy of Excellence

With over four decades of experience, Veira has been a trusted manufacturer for more than 20 Indian and international brands, crafting televisions that embody the spirit of “Made in India, made for India.” The new Croma TizenOS TVs, produced by Veira, benefit from direct R&D input from Samsung’s engineering team, ensuring they provide a seamless and immersive viewing experience.

This strategic collaboration between Veira, Croma, and Samsung is set to redefine the smart TV market in India, offering consumers unparalleled access to cutting-edge technology and top-tier entertainment. Discover the future of television today at Croma stores and online.