Game Changer Alert: Cricket Stars Join Sony to Fight Drugs!

Building on the impactful success of the ‘Iss Baar Drugs Ki Haar’ movement, Sony Sports Network is taking a bold step forward by enlisting the support of international sports icons to combat drug abuse among Indian youth. This powerful campaign now features marquee players from the England & Wales Cricket Board (ECB), including England Women’s captain Heather Knight, England Men’s wicketkeeper-batter Jos Buttler, and pacer Mark Wood.

Game Changers Unite: Sony Sports Network and Cricket Stars Tackle Drug Abuse in India

Watch the Campaign Film

To see the campaign in action, check out the film here:

A United Front Against Drug Abuse

Sony Sports Network is deeply committed to addressing the critical issue of drug abuse among young people in India. The second film in this widely acclaimed campaign specifically targets potential first-time drug users, urging them to make informed decisions and reject drug use. Through the ‘Iss Baar Drugs Ki Haar’ initiative, Sony Sports Network aims to inspire widespread participation and foster a movement that encourages youth to choose a healthier, drug-free lifestyle.

Leadership and Athlete Support

Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business at Sony Pictures Networks India, emphasized the importance of this initiative:

“Drug abuse among India’s youth is a growing concern, often driven by peer dynamics. At Sony Sports Network, we believe that sports icons can influence positive choices. With the support of Heather Knight, Jos Buttler, and Mark Wood, we’re reinforcing our commitment to this critical cause. The success of our first film has motivated us to keep pushing forward, and we’re excited to continue inspiring India’s youth to say no to drugs.”

Voices from the Field

• Jos Buttler, England Captain: “I am glad to be associated with Sony Sports Network for their noble campaign of ‘Iss Baar Drugs Ki Haar’. Drugs is a global issue and this campaign is a great initiative which can create a difference among the youth.”
• Mark Wood, England Fast Bowler: “Sony Sports Network’s initiative of ‘Iss Baar Drugs Ki Haar’ is an important message for the youth in particular. It is a growing concern across the world and we are proud to associate with Sony Sports Network and lend our voice to the cause.”
• Heather Knight, England Women’s Captain: “Drugs can ruin lives. My message to young people is clear: Stay away, make better choices, and focus on a healthier future.”

Inspiring Change Through Sports

By leveraging the influence of international cricket stars, Sony Sports Network is not only raising awareness but also empowering young people to make positive life choices. The ‘Iss Baar Drugs Ki Haar’ campaign is a testament to the power of sports in driving social change and creating a healthier future for the next generation. Join the movement and help spread the message: Say no to drugs and yes to a brighter, healthier future.