Borderlands 4 Price Still Undecided Ahead of September Launch

Borderlands 4 is slated for release this September, but its official price remains undecided, even to Gearbox CEO Randy Pitchford. Appearing at PAX East, Pitchford confessed he doesn't know what…

By Hardik Dhamija

May 13, 2025

2 min read

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Borderlands 4 is slated for release this September, but its official price remains undecided, even to Gearbox CEO Randy Pitchford. Appearing at PAX East, Pitchford confessed he doesn’t know what the actual cost of the game is going to be, and went on to suggest it could hold a few surprises for fans by being cheaper or more expensive than most would think.

Borderlands 4 Launches in September, But Gearbox Still Hasn’t Finalized the Game’s Price Point

Pitchford also admitted that in the cutthroat world of videogame sales, pricing is no simple matter. On the one hand, the publishers want to make as many sales as possible and care that people feel sensitive to rising costs.

On the other hand, game development costs are only going up, and even physical packaging is getting costlier thanks to tariffs. He called the scene “gnarly.” He also divulged that Borderlands 4 is already two times the development budget of Borderlands 3, cementing the size of the game.

Preorders are coming soon, and we’ll know the price only then. Pitchford emphasized his dual role as both a businessman and a creator. While he hopes the game sells well to support future development at Gearbox, he also wants it to be affordable and accessible to as many players as possible.

He described this tension between commercial goals and artistic reach as a “weird thing.” In general, Gearbox’s philosophy is to ensure that players feel like they received good value for their money.

Pitchford noted that the price could match the new standard set by companies like Nintendo and Microsoft, both of which are moving toward an $80 price tag for major releases.

However, he left open the possibility that Gearbox might opt for a lower price, similar to 2K’s upcoming Mafia: The Old Country, which is priced at ₹4,199 (approx. $50) to cater to time-constrained gamers. Ultimately, the final decision will rest with the publisher, but Pitchford believes Borderlands 4 will justify its price, whatever it turns out to be.