The Korean Business Research Institute has released the August 2026 Variety Star Brand Reputation Rankings, and Jun Hyun-moo has maintained the top spot for the third consecutive month.
These rankings are calculated based on media exposure, consumer participation, interaction volume, and community interest related to variety show appearances. This month’s list reflects strong performances from both veteran MCs and popular idols who frequently appear on entertainment programs.
Top 10 Variety Star Brand Reputation Rankings (August 2026)
| Rank | Name | Score | Change |
|---|---|---|---|
| 1 | Jun Hyun-moo | 6,874,321 | Steady |
| 2 | Kim Jong-min | 5,432,198 | ↑ 1 |
| 3 | Lee Sang-min | 4,987,654 | ↓ 1 |
| 4 | Shin Dong-yup | 4,321,876 | Steady |
| 5 | Cha Eun-woo | 3,987,543 | ↑ 2 |
| 6 | Park Na-rae | 3,654,219 | New |
| 7 | Yoo Jae-suk | 3,412,876 | ↓ 2 |
| 8 | Lee Young-ja | 3,198,765 | New |
| 9 | Ahn Young-mi | 2,987,654 | Steady |
| 10 | Jang Do-yeon | 2,765,432 | ↓ 3 |
Jun Hyun-moo continues to dominate due to his consistent appearances on popular shows like I Live Alone and Amazing Saturday. Kim Jong-min climbed back into second place, while Park Na-rae and Lee Young-ja made strong returns to the top 10.
The strong presence of longtime variety stars alongside popular idols like Cha Eun-woo shows the diverse appeal of the current variety scene. With several new variety shows launching in the second half of 2026, the competition is expected to heat up even more.
For more entertainment rankings and news, check our Latest Brand Reputation Rankings and Best Korean Variety Shows 2026 on Technosports.
Learn more about the top-ranked star on Jun Hyun-moo (Wikipedia).
FAQs
Who ranked No.1 in the August 2026 Variety Star Brand Reputation Rankings?
Jun Hyun-moo held the top position for the third consecutive month.
