The Korean Business Research Institute has released the August 2026 Advertisement Model Brand Reputation Rankings, with Kim Soo-hyun maintaining the No.1 spot for the third consecutive month.
These monthly rankings analyze media exposure, consumer participation, interaction volume, and community interest related to brand endorsements and advertising activities. This month’s list reflects strong performances from both veteran actors and popular idols.
Top 10 Advertisement Model Brand Reputation Rankings (August 2026)
| Rank | Name | Score | Change |
|---|---|---|---|
| 1 | Kim Soo-hyun | 8,214,765 | Steady |
| 2 | IU | 6,987,432 | ↑ 1 |
| 3 | Park Bo-gum | 5,764,321 | ↓ 1 |
| 4 | Song Hye-kyo | 5,123,987 | New |
| 5 | Jisoo (BLACKPINK) | 4,876,543 | ↑ 2 |
| 6 | Lee Jong-suk | 4,321,876 | ↓ 1 |
| 7 | Cha Eun-woo | 3,987,654 | ↓ 3 |
| 8 | Han So-hee | 3,654,219 | New |
| 9 | Jung Hae-in | 3,412,876 | Steady |
| 10 | Suzy | 3,198,765 | ↓ 2 |
Kim Soo-hyun continues to dominate thanks to multiple high-profile brand campaigns and consistent positive public image. IU climbed to second place with strong endorsement performance, while Song Hye-kyo and Jisoo made impressive entries into the top 5.
The strong showing from idols like Jisoo highlights the growing influence of K-pop stars in the advertising industry. With several major brands preparing campaigns for the second half of 2026, competition in the coming months is expected to be fierce.
For more entertainment rankings and news, check our Latest Brand Reputation Rankings and Most Popular Korean Celebrities 2026 on Technosports.
Learn more about the top-ranked star on Kim Soo-hyun (Wikipedia).
FAQs
Who ranked No.1 in the August 2026 Advertisement Model Brand Reputation Rankings?
Kim Soo-hyun held the top position for the third straight month.
