The compact cargo van returns after a multi-year absence from the American lineup, and its comeback is aimed squarely at the people who kept asking for it: commercial fleets and small businesses that need a work vehicle smaller than a full-size van.
The announcement is short on fine print for now. What Ram and parent company Stellantis have put on the table is the model name, the model year, and a starting figure that undercuts nearly everything else in Ram’s commercial range.
Why Pricing At Under $40,000 Matters
Here’s the thing: work vans have been drifting upmarket for years, and the entry ticket to a new cargo van has climbed with them.
A sub-$40,000 starting point puts the ProMaster City back in territory that sole traders, electricians, florists and last-mile delivery operators can actually budget for — buyers who have increasingly been pushed toward used vans or crossovers with aftermarket shelving. The competitive backdrop is heating up as well.
Kia’s electric PV7 Van PV5 programme shows how seriously automakers are taking compact commercial vehicles, while Hyundai Patents a Control method that understands pointing gestures — a sign that even cabin ergonomics are being rethought for working drivers.
Built By Stellantis For The Job Site
The van is manufactured by Stellantis, Ram‘s parent company, and sits within the brand’s commercial lineup alongside the larger ProMaster range, which you can browse on Ram’s official commercial vehicle pages.
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