ASUS Celebrates One Year of NUC Portfolio Takeover with Milestones and AI Innovations

ASUS Leading the AI Mini PC Revolution with the World’s First AI-Powered NUC

ASUS, a global leader in technology and innovation, proudly marks a major milestone—one year since its successful takeover of Intel’s NUC (Next Unit of Computing) portfolio. Since the transition in October 2023, ASUS has made significant strides, launching groundbreaking innovations and firmly establishing itself as a leader in the AI-driven mini-PC space.

A Seamless Transition: ASUS Takes Over Intel’s NUC Legacy

In October 2023, ASUS assumed responsibility for Intel’s renowned NUC portfolio, a line of ultra-compact desktops trusted by millions globally. This transition was no small feat, marking the first time ASUS led such a massive industry shift. Over the past year, ASUS successfully integrated Intel’s NUC lineup into its own, offering enhanced computing solutions while ensuring a seamless experience for existing NUC users.

ASUS NUCs are now synonymous with powerful performance, exceptional quality, and unwavering reliability. Whether for professional workloads, gaming, or AI applications, ASUS NUCs deliver cutting-edge capabilities in a compact form factor, rivalling traditional desktops and making them the go-to choice for modern computing needs.

Jackie Hsu: Commitment to Innovation

Reflecting on the one-year milestone, Jackie Hsu, Senior Vice President and Co-Head of the Open Platform Business Group and AIoT Business Group at ASUS, stated,
“As we celebrate our one-year anniversary of successfully taking over the NUC portfolio from Intel, we remain dedicated to driving innovation and offering our customers the most advanced technology. The introduction of the world’s first AI mini PC and our smooth transition for NUC users demonstrate our leadership and commitment to the future of computing.”

Introducing the World’s First AI Mini PC: Powered by Intel® Core™ Ultra Processor

ASUS continues to revolutionize the computing industry with the launch of the world’s first AI mini PC, powered by the Intel® Core™ Ultra processor (Series 2) and featuring Microsoft Copilot+. These cutting-edge NUCs are designed with the latest CPU, GPU, and NPU architectures, positioning them as the future of AI-driven computing.

The ASUS NUC 14 Pro AI, unveiled at IFA 2024, promises unparalleled AI performance, making it an ideal solution for those engaged in advanced computing tasks. Its compact yet powerful design offers an alternative to AI PCs, providing flexibility for both developers and users alike.

Expanding the AI NUC Portfolio: ROG NUC/NUC 14 Performance

Building on its success, ASUS has expanded its AI NUC portfolio with the introduction of the ROG NUC and NUC 14 Performance. These models are designed to cater to both gamers and commercial users, bringing high-performance components into ultra-small form factors. Whether it’s for high-end gaming or versatile commercial applications, these devices highlight ASUS’s commitment to performance, innovation, and user flexibility.

Looking Ahead: ASUS and the Future of AI-Driven Computing

As ASUS celebrates its first year of NUC leadership, it is clear that the brand has not only embraced its new role but has also elevated it. With the development of AI-powered mini PCs and continued innovation across its product lineup, ASUS is set to drive the future of computing for years to come.

Explore the latest in AI-powered mini PCs and discover ASUS’s innovations at ASUS AI NUC.