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Artificial Intelligence meets skincare in the new Dermalogica Smart Response Serum to address specific micro skin concerns in real-time

Dermalogica, the professional skincare brand rooted in education, personalization, and the human touch, has launched its new AI-driven skincare product, the Smart Response Serum. The proactive formula in Dermalogica’s next-gen smart serum works with the skin’s changing needs, for healthier-looking skin over time. Representing a new, highly proactive paradigm, it senses and responds to the skin’s needs before they become visible.

Our skin is constantly changing, not only seasonally, but from one day to the next – in response to our climate, our diet, stress, age, and a number of other factors. By activating key ingredients on different areas of the face in response to the skin’s micro-changes, Dermalogica’s Smart Response Serum delivers what your skin needs, when, where, and how it needs it. 

Dermalogica: Smart Response Serum- How it works?

Smart Response Serum uses the SmartResponse technology – a revolutionary combination of four targeted active ingredients – to recognize the skin’s signals, then address micro-changes in the skin before they’re visible to the naked eye – effectively addressing your skin’s needs in real-time to soothe, firm, brighten and hydrate. 

On a macro level, we see redness, fine lines, wrinkles, dark spots, and dryness, all of which send out different messages. According to in-depth studies and research, SmartResponse technology’s actives turn on and take action only when these signals are present, responding proactively for a personalized response every time. It not only addresses superficial skin problems, but also damages that have occurred at a deeper level. Using artificial intelligence, responds to the skin’s signals, intelligently addressing skin concerns and helping to prevent future damage. Best of all, it does all this before you even notice.


This serum is formulated with SmartResponse Technology, a combination of four targeted active ingredients, including Gallic Acid from Japanese Cornelia Cherry that senses skin’s inflammatory response and activates to help soothe and reduce the appearance of redness; Mannose-6-Phosphate that detects collagen weakness, responding to the first signs of visible skin aging to help smooth, firm, and improve the look of fine lines and wrinkles; Hydrolyzed Wheat Flour, which activates when it detects too much of a key enzyme involved in melanin production, brightening skin and reducing the appearance of dark spots; and lastly Hydrolyzed Beta Glucan, which activates where it detects a deficiency in the skin’s barrier, helping skin to maintain optimal hydration levels. 

What makes this even more powerful is that the Smart Response Serum also contains beneficial actives to support healthy-looking skin with every use, including a rich blend of minerals, Olive Oil Ester, Lactic Acid, Squalene, and Microalgae, which help improve skin texture and support barrier protection. Additionally, Sodium Acetylated Hyaluronate (a form of Hyaluronic Acid) helps to smooth skin and minimize the appearance of fine lines and wrinkles, and Niacinamide (Vitamin B3) delivers moisturizing and brightening properties.

This power-packed formula ensures that every user provides customers with a tailored outcome that is appropriate for their skin needs. 


  • Helps skin maintain optimal hydration levels
  • Brightens and helps reduce the appearance of dark spots
  • Helps to soothe and reduce the appearance of redness
  • Helps improve the look of fine lines and wrinkles

About Dermalogica

Dermalogica is the world’s number one choice of skincare professionals. It’s a professional-grade skincare brand for products and skin treatments rooted in education, personalization, and the human touch. A tribe of over 100,000 professional skin therapists proves industry-leading expertise to help people live in their healthiest skin.  

Founded by skin therapist Jane Wurwand in 1986, Dermalogica is researched and developed by the International Dermal Institute (IDI). Jane founded IDI in 1983 to grow the skincare industry and help people achieve financial independence through careers as skin therapists. True to Jane’s vision, Dermalogica supports professional-grade skillset training in local communities worldwide, developing vocational skills at a local level to create global change.  

Dermalogica also creates global change through sustainability, which is why the products are cruelty-free, FSC-certified, and 90% of our packaging is recyclable or biodegradable.  

Available at

Price: Rs 10,500 (30ml)

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