AppsFlyer Launches 8 New AI-Powered Marketing Products

AppsFlyer has unveiled eight groundbreaking products that transform how businesses measure growth, automate marketing, and collaborate with data. This launch marks the company's evolution into a Modern Marketing Cloud designed…

By Hardik Dhamija

November 19, 2025

2 min read

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AppsFlyer has unveiled eight groundbreaking products that transform how businesses measure growth, automate marketing, and collaborate with data. This launch marks the company’s evolution into a Modern Marketing Cloud designed for the AI era.

AppsFlyer Launches 8 New AI-Powered Marketing Products

CEO Oren Kaniel explains the vision: “We’re empowering marketers to go beyond optimization and achieve truly autonomous growth.” After leading mobile attribution for over a decade, AppsFlyer now serves 15,000+ businesses with unified, privacy-first solutions.

Key Product Launches

Product	Purpose
Agentic AI Suite	Automates marketing workflows with AI agents and supports Claude, ChatGPT, Cursor IDE
Incrementality for UA	Measures true incremental impact across all marketing touchpoints
Cross-Platform Journeys	Tracks user behavior across mobile, web, desktop, console, and CTV
Signal Hub	Enables privacy-safe data collaboration with clean-room technology
Enterprise Security Package	Adds SAML 2.0 SSO, SCIM provisioning, and Zero Trust alignment
Enhanced Attribution Model	Uses real-time AI to detect click fraud and ensure clean data
My Dashboards	AI-powered dashboards with natural-language queries
Creative Management Hub	Centralizes creative asset storage, analysis, and deployment

Why This Matters for Marketers

These products address critical challenges marketers face today: data fragmentation, privacy regulations, and the need for faster decision-making. The Agentic AI Suite stands out by offering pre-built AI agents that spot creative opportunities and identify performance trends automatically.

Signal Hub tackles the growing problem of signal loss by securely combining first-party and partner data while maintaining privacy compliance—essential in today’s regulated landscape.

Chief Product Officer Barak Witkowski notes that these products were “built hand-in-hand with customers” and tested extensively across industries. For businesses looking to stay competitive in AI-driven marketing, these tools offer measurable advantages.

The products are rolling out globally this fall, with some features available immediately. Learn more at AppsFlyer’s official website.