A perfectionist farmer, a sleepless TV host, and a village full of personality — SBS’s next big romcom is almost here, and the new stills of Ahn Hyo Seop are already winning hearts before a single episode has aired.
Sold Out on You : Drama At a Glance
| Detail | Info |
|---|---|
| Drama Title | Sold Out on You |
| Network | SBS |
| Genre | Romantic Comedy |
| Male Lead | Ahn Hyo Seop as Matthew Lee |
| Female Lead | Chae Won Bin as Dam Ye Jin |
| Premiere Date | April 22, 2026 — 9 PM KST |
What Is “Sold Out on You” About?
“Sold Out on You” is a romantic comedy about the unexpected love story between Matthew Lee (Ahn Hyo Seop), a perfectionist farmer juggling multiple jobs, and Dam Ye Jin (Chae Won Bin), a top home shopping show host who suffers from severe insomnia. Soil-stained boots meets studio spotlight — this is a pairing built for adorable chaos.
Matthew Lee is a young farmer in Deokpung Village who juggles three roles: farming, raw material development, and management. Meticulous and demanding when it comes to work, he is nonetheless warmly known in the village by his folksy nickname “Mechoori” (meaning “Quail”), as he busily tends to the complaints and needs of the village elders.
The new stills capture him fully in his element — from growing mushrooms and managing a greenhouse to removing beehives, preparing kimchi for winter, and driving a cultivator. Every frame radiates the kind of warm, grounded sincerity that makes romcom leads irresistible.
Rural life as a romcom backdrop has a long tradition in Korean dramas — bringing with it a slower pace, tight-knit communities, and the kind of unexpected romance that couldn’t bloom anywhere else.
Ahn Hyo Seop Goes All In — Even on the Cultivator
The dedication here is real. Ahn Hyo Seop shared that he actually learned how to drive a cultivator for the role, adding: “Since I had many scenes where I drove with senior actors riding along, I prepared thoroughly and treated the cultivator like it was my own car.”
That kind of commitment to a role — learning actual farm equipment — tells you everything about how seriously this drama is taking its world-building. Matthew Lee isn’t just a farming concept; he’s a fully lived-in character.
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