NODWIN Gaming has officially partnered with the Esports World Cup Foundation (EWCF) on July 4, 2025, to manage media rights sales across South Asia. This strategic alliance brings the world’s largest esports tournament to millions of gaming enthusiasts in India, Bangladesh, Nepal, and surrounding territories.

NODWIN Gaming Partners with Esports World Cup Foundation

The partnership positions NODWIN Gaming as the strategic support for EWCF in South Asia, handling media rights sales and distribution strategies for the Esports World Cup. Additionally, NODWIN will serve as the marketing partner for the Indian market, conceptualizing local campaigns that support the Foundation’s mission of elevating global esports culture.

Esports World Cup: Record-Breaking Tournament

Achievement	2024 Numbers
Players	1,500 elite competitors
Clubs	200 participating teams
Countries	Over 100 nations
Prize Pool	$60 million (record-breaking)
Online Viewers	500 million globally
In-Person Attendees	2.6 million

The 2024 inaugural edition featured 21 gaming titles and set new benchmarks for esports competitions worldwide, establishing the EWC as the premier multi-title esports event.

Why This Partnership Matters

NODWIN Gaming brings proven expertise in managing media rights for world-class esports content distribution. Their marquee IP, Battlegrounds Mobile India Masters Series (BGMS), remains the only Indian esports tournament broadcasting on national television via Star Sports for three consecutive years.

The company has successfully delivered top-tier productions for properties including eISL with Football Sports Development Limited, VALORANT Challengers South Asia with Riot Games, and Mountain Dew Arena with ESL India.

Strategic Impact on South Asian Esports

This partnership bridges South Asia’s passionate gaming communities with the global stage represented by EWCF. The collaboration aims to make world-class esports content more accessible across one of the fastest-growing esports markets globally.

NODWIN Gaming’s deep-rooted experience in youth engagement, esports content, and regional distribution across emerging economies strengthens EWCF’s global presence while ensuring localized approach for South Asian audiences.

For official updates, visit NODWIN Gaming‘s website and explore our esports coverage for comprehensive gaming industry analysis.

Bottom Line

The NODWIN Gaming-EWCF partnership represents a milestone for South Asian esports, combining global tournament excellence with regional expertise. This alliance promises to elevate competitive gaming accessibility and community engagement across India, Bangladesh, Nepal, and beyond.