A cold farmer with a secret warm heart. A sunny chaebol heir with irresistible charm. One woman to choose between them. SBS’s upcoming rom-com is already a problem — a very good problem.
April just got a lot more romantic. SBS’s Sold Out on You premieres on April 22, and if the character descriptions alone have K-drama fans already picking sides in a love triangle, the actual drama is going to be genuinely unmissable.
Sold Out on You: Drama Overview
| Detail | Info |
|---|---|
| 📺 Drama | Sold Out on You |
| 📡 Network | SBS |
| 🌟 Lead Female | Chae Won Bin as Dam Ye Jin |
| 💚 Lead 1 | Ahn Hyo Seok as Matthew Lee |
| 💙 Lead 2 | Kim Bum as Seo Eric |
| 🎭 Genre | Romantic Comedy |
| 📅 Premiere | April 22, 2026 at 9 PM KST |
Meet Matthew Lee — Cold Outside, Warm Inside
Ahn Hyo Seop stars as Matthew Lee, an extremely prickly and meticulous perfectionist farmer who is also the CEO of a natural ingredient company and a cosmetics development researcher. Although he appears cold and blunt on the outside, he hides a surprisingly warm heart — tirelessly helping the residents of his quiet rural village with their problems despite being incredibly busy. Deccan Chronicle
When Dam Ye Jin barges into his life like a bulldozer in a quest for his rare white mushrooms, his unexpected duality will catch her off guard. Deccan Chronicle A farmer-CEO who secretly runs around helping his neighbours? Matthew Lee is already winning the internet.
Meet Seo Eric — The Charming Rival Who Plays to Win
Kim Bum plays Seo Eric, an executive director at a global skincare brand who is caring, affectionate, and honest about his emotions. A member of a chaebol family who is determined not to get caught up in a cutthroat succession battle, he has always deliberately lived a leisurely life to avoid competing for the title of successor.
After falling for Dam Ye Jin during a chance encounter in Korea, Seo Eric unexpectedly runs into her again several years later because of work. When fate brings them back together, the charming Seo Eric sets out to win Dam Ye Jin over with his sunny smile, friendly demeanor, and bold flirting. Deccan Chronicle
Warm and direct where Matthew is guarded and cold — the contrast between these two rivals couldn’t be more perfectly constructed for a love triangle that will have viewers genuinely divided.
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Why This Drama Is Already Worth the Hype?
The combination of Ahn Hyo Seop’s established rom-com credentials, Kim Bum’s effortless charisma, and the refreshingly original farming-meets-home-shopping setting makes Sold Out on You one of the most anticipated SBS dramas of the year. Both leads bring completely different energies — and that tension is exactly what great love triangles are built on.
