There is something irresistibly chaotic about a woman who broadcasts her desperation on live television — and a man so unbothered he doesn’t even turn around to watch. The first poster for SBS’s upcoming romantic comedy Sold Out On You has arrived, and it already tells you everything you need to know about why this drama is going to be an absolute delight.
Sold Out On You — Key Details at a Glance
| Detail | Info |
|---|---|
| Title | Sold Out On You |
| Network | SBS |
| Premiere Date | April 22, 2026 at 9:00 PM KST |
| Genre | Romantic Comedy |
| Male Lead | Ahn Hyo Seop as Matthew Lee (“Mechoori”) |
| Female Lead | Chae Won Bin as Dam Ye Jin |
| Matthew’s Occupation | Multi-job farmer |
| Dam Ye Jin’s Occupation | Top home shopping live show host |
| Dam Ye Jin’s Condition | Severe insomnia |
What the First Poster Reveals
In the newly released poster, Matthew Lee sits in front of numerous televisions with a faint smile. He appears to have just stepped away from work, with work gloves tucked into the pocket of his suspenders.
The visual setup is pure comedy gold. The television screens surrounding Matthew Lee are filled with scenes of Dam Ye Jin conducting a home shopping live broadcast, with her gaze on every screen directed toward him. Rotten Tomatoes She’s literally everywhere around him — and he still has his back turned, completely unbothered.
Next to Dam Ye Jin, who has her hands clasped together, appears the line: “CEO? Please, I’m begging you.” But Matthew Lee responds firmly: “I’m not a CEO. And no, you absolutely cannot.” Rotten Tomatoes
That single exchange has already sparked intense speculation online — why does she call him “CEO”? What is she asking for? And how many episodes before that iron wall completely crumbles?
The Characters — Opposites Who Are Going to Collide Perfectly
Sold Out On You follows Matthew Lee — also known as Mechoori (“Quail”), a playful nod to how his name sounds in Korean — a farmer who juggles multiple jobs, and Dam Ye Jin, a top show host who suffers from severe insomnia.
The contrast writes itself: a grounded, overworked man who has zero interest in glamour or power, and a high-profile woman whose polished on-screen persona hides exhaustion she can’t escape. The insomnia detail is a beautifully humanising touch — behind all that poise and perfect presentation, Dam Ye Jin is desperately running on empty.
Ahn Hyo Seop brings natural comedic warmth to roles like this (Business Proposal, Lovers of the Red Sky), while Chae Won Bin impressed audiences in Who Is She! — making this one of the most anticipated romantic pairings of the spring season. Learn more about the Korean romantic comedy drama genre on Wikipedia.
For more K-drama previews and casting news, visit TechnoSports Entertainment.
