SA329 & 387 (134.4 ov)
AUS429
BAN272 & 79/6 (29 ov)
WI245
COR1
MIR0
UAE
NED
PAK
SL
Chennaiyin
Kerala
Chelsea
Man Utd
Levante
Atlético
Al Taawoun
Al Ettifaq
Bologna
Monza
Mohun Bagan
Punjab FC
LILL1
RCL0
VIL0
ESP1
ELV4
M051
HAC1
PSG5
ND
AUCK
WELL
CANT
MOW121/9 (20 ov)
TOK
SOA154 & 187/2 (54.1 ov, target 422)
WA406/5d & 169
TAS389/8 (111.1 ov)
NSW
NZ-A
IND-A91/2 (27.1 ov)
QLD
VIC
NZ
IND
NAM
IRE
AS-W
MS-W
PS-W
MR-W
ST-W
BH-W
SS-W
HH-W
AFG221/7
ZIM202/5 (20 ov, target 222)
BRB186/9 (20 ov, target 200)
VAG199/6
ENG121/0 (6 ov, target 160)
LOU0
PIT0
CHS0
RHI1
OMA1
CRW1
GTWN5
CREI3
CLEM2
WAKE0
BU2
LAF1
BRAD0
EVAN3
BUCK3
NAVY1
CLE0
RMU0
DRKE0
UIC0
TBR1
MIA1
Leverkusen
Stuttgart
Gladbach
Paderborn
NICE5
REN2
SHA6
AHL1
Hard Rock is no stranger to bold moves — and bringing its iconic brand into Indian kitchens might just be its boldest yet. EBG Group has announced a strategic brand licensing partnership with Hard Rock International to launch a premium range of Hard Rock-branded coffee machines and small kitchen appliances in India. Backed by a planned investment of ₹100 Cr with a projected revenue target of ₹500 Cr over five years, this is a serious play in a fast-growing market.
Hard Rock x EBG Group: Partnership at a Glance
| Detail | Info |
|---|---|
| Partners | EBG Group & Hard Rock International |
| Deal Type | Brand Licensing Agreement |
| Products | Coffee machines & small kitchen appliances |
| Planned Investment | ₹100 Crore |
| Revenue Target | ₹500 Crore over 5 years |
| Market Size | ₹29,000 Cr (growing at 9% CAGR) |
| Target Market Share | ~5% within initial years |
| Launch Phase | Key metros first, then major cities |
EBG Group will handle design, development, manufacturing, and distribution — channelling Hard Rock’s music-led identity into products built for urban Indian consumers who want lifestyle appeal alongside performance. Expect launches across leading retail chains, major e-commerce platforms, and premium distribution outlets.
Why This Partnership Makes Sense for India Right Now
India’s premium home appliance segment is valued at ₹29,000 Cr and growing at a 9% CAGR, driven by rising disposable incomes and a growing appetite for lifestyle-driven products in urban households. Hard Rock, present across 70+ countries in hospitality, entertainment, and retail, brings instantly recognisable brand equity.
EBG Group brings the local manufacturing muscle and distribution network. Together, they’re targeting aspirational consumers who don’t just want a coffee machine — they want one that says something about them.
EBG Group Founder and CEO Dr. Irfan Khan called the partnership a milestone, emphasising the focus on products that are “emotionally resonant while delivering world-class quality.” Stay updated with our coverage of brand and product launches on Technosports.
