Motorola has expanded its audio portfolio in India with the launch of two distinct earbuds: the premium Moto Buds Loop featuring Bose-tuned audio and the budget-friendly Moto Buds Bass with 50dB active noise cancellation. Both devices introduce AI-powered calling features and competitive pricing for their respective segments.
Table of Contents
Moto Buds Loop: Premium Open-Ear Experience
The Moto Buds Loop are priced at ₹7,999 and target users seeking comfort without ear canal insertion. Key features include:
- Open-ear design for all-day comfort and situational awareness
- 12mm ironless drivers tuned with Sound by Bose technology
- Dual microphones with CrystalTalk AI for enhanced call quality
- Up to 39 hours of total battery life
- Spatial Audio support and multi-device connectivity
Moto Buds Bass: Affordable ANC Champion
Priced at just ₹1,999, the Moto Buds Bass delivers flagship features at an entry-level price:
| Feature | Specification | Benefit |
|---|---|---|
| Drivers | 12.4mm composite dynamic | Enhanced bass response |
| ANC | Up to 50dB cancellation | Premium noise isolation |
| Audio | Hi-Res LDAC support | High-quality wireless audio |
| Battery | 7hrs + 34hrs case | Extended listening time |
| Design | IP54 water resistance | Workout-ready durability |
AI-Powered Calling Innovation
Both models feature advanced AI calling technologies that automatically adjust audio settings based on environmental conditions. The CrystalTalk AI system optimizes voice clarity during calls, while electronic noise cancellation ensures clear communication in noisy environments.
Color Options and Availability
Both models are available in Pantone-inspired finishes: Dark Shadow, Blue Jewel, and Posy Green, reflecting Motorola’s focus on style alongside functionality.
Launch Schedule:
- Moto Buds Loop: September 1 at 12 PM (₹6,999 with ₹1,000 bank discount)
- Moto Buds Bass: September 8 at 12 PM
Market Positioning Strategy
The dual launch addresses different user segments effectively:
Loop targets premium users seeking comfort and brand prestige with Bose audio tuning, competing against Apple AirPods and Samsung Galaxy Buds Live.
Bass challenges budget leaders by offering flagship ANC features at entry-level pricing, directly competing with OnePlus Buds and Realme offerings.
Competitive Advantages
The Moto Buds Bass particularly stands out by offering 50dB ANC typically found in premium earbuds at under ₹2,000. This aggressive pricing strategy could disrupt the budget earbuds market significantly.
Both devices feature IP54 water resistance, making them suitable for workouts and daily use across India’s diverse climate conditions.
The combination of competitive pricing, premium features, and AI enhancements positions Motorola to capture significant market share in India’s rapidly growing TWS earbuds segment.
FAQs
Do the Moto Buds Bass support wireless charging despite the low price?
Wireless charging details weren’t specified, but the ₹1,999 price suggests it likely uses standard wired charging to maintain cost efficiency.
How does the open-ear design of Moto Buds Loop compare to traditional in-ear models?
Open-ear design allows ambient sound awareness for safety while maintaining audio quality, ideal for outdoor activities and long listening sessions.
