Microsoft plans to increase its Surface laptop business in India

With the pandemic opening new business opportunities for the company across consumer and enterprise markets, Microsoft has already increased its business in the last two years.

“It’s just been six years for Surface in India. And, the pandemic has been almost an accelerator of sorts with our business doubling in the last two years across commercial and consumer businesses,” Bhaskar Basu, Country Head – Devices (Surface), Microsoft India told ET.

“…we have a very bold aspiration for the next three years. And from where we are, we want to double our business further over the next 24 to 30 months. That’s the clear aspiration and the expectation from India, and our global organization,” he added.

He claims that growing digitisation across businesses has fueled demand for laptops, helping Microsoft increase Surface device sales in the country. The company’s Surface laptop and two-in-one portfolio now include eight models, with prices ranging from Rs 38,000 to Rs 40,000.

According to different market trackers, there is a ” huge amount of desire” in the country for Microsoft Surface devices, even though overall PC shipments are expected to fall.

“…consumers look to experiment and to try out new form factors. So, from a Surface perspective, we see a tremendous opportunity for us to grow. This growth will happen organically,” he added.

Microsoft CEO bets on the popularity of Windows for its Surface Business

Microsoft plans to increase its Surface laptop business in India
credit: Microsoft


The CEO stated that the laptop business is fiercely competitive since it is becoming a “commoditized space.” “Consumers and enterprises in India have a plethora of options available across platforms. “I’d like to believe that among Indian customers and beyond, Windows still has a really strong mindset,” he continued.

All entrepreneurs in India, including those without third-party approval or investment, can access the Microsoft for Startups Founders Hub. It will provide free access to the technology, tools, and resources that startups require to establish and run their businesses.

According to Basu, the Windows ecosystem is still thriving in India, with partner OEMs like HP, Dell, and Lenovo fostering innovation at all price points.

When asked if Microsoft is a significant competitor to its OEM partners, Basu responded that the business believes in the “ecosystem” strategy of providing customers with options.

Microsoft’s Surface portfolio, according to Basu, has “certain areas of play” where it is doing well and growing. “And, in terms of pure device sales integrity, I believe our OEM partners will continue to drive that growth.” “And it’s something we want them to do,” he added.

Also Read:

AirPods 3 fails to drive the Demand, Orders cut by Over 30 Percent

source

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More like this

Microsoft

How Much is Microsoft Net Worth in 2025?

Microsoft Net Worth in 2025 - All You Need to Know Microsoft, a stalwart in the technology industry,...
Product Keys for Office 365

Product Keys for Office 365: Complete List of Keys...

Key Points It seems likely that product keys for Office 365 are used to activate the software, especially...

Microsoft’s Largest R&D Hub Outside Redmond Coming to Noida...

Uttar Pradesh Chief Minister Yogi Adityanath today laid the foundation stone for Microsoft’s new 15-acre India Development...
Microsoft’s $13 Billion OpenAI Investment Gets Green Light from UK Watchdog

Microsoft’s $13 Billion OpenAI Investment Gets Green Light from...

In a major win for Microsoft, the UK’s Competition and Markets Authority (CMA) has officially cleared the...

Microsoft May Discontinue Skype in May 2025, Push Users...

Microsoft appears to be preparing to phase out Skype. In the latest preview of Skype for Windows,...

LATEST NEWS

Best Features of iOS 18.4 in Apple’s Latest Update

Apple’s iOS 18.4 update is finally here, and it’s packed with meaningful upgrades across core apps and system functions — including the long-awaited expansion...

Virat Kohli Achieves 13,000 T20 Runs Milestone with a Stunning 29-Ball Fifty Against MI

On a balmy evening at Mumbai’s Wankhede Stadium, as the crowd roared with anticipation, Virat Kohli etched his name into the annals of cricket...

Huawei Watch Fit 3 Launched in India from ₹14,999

Huawei has introduced its Watch Fit 3 smartwatch in India, adding to its range of wearables in the market. The watch is priced at...

The Ultimate Cleaning Companion: Portronics MopCop4 Transforms How Indians Clean Their Homes and Cars

Portronics MopCop4 Launched: Have you ever found yourself struggling to clean those hard-to-reach corners under your sofa? Or perhaps you’ve experienced the frustration of...

Featured