India, March 31, 2021: Kolkata Knight Riders (KKR) and Mobile Premier League (MPL), India’s largest esports and skill gaming platform, announced today that MPL has come on board as the principal sponsor for KKR on a three-year sponsorship deal.
MPL and KKR have forged a strong partnership that brings together the proficiencies the two brands have in the field of sports, e-sports, and entertainment.
The association with MPL commenced last year in 2020 as they bagged the principal sponsorships for both the franchises of the Knight Riders brand, which included KKR and Trinbago Knight Riders (TKR)in the Indian Premier League (IPL) and Caribbean Premier League (CPL) respectively.
Taking the relationship forward, the three-year sponsorship deal begins this year with the 14th edition of IPL 2021 and will go on till the year 2023. KKR and MPL will look to create greater fan engagement opportunities and unique experiences that bring the game closer to the audiences.
Venky Mysore, CEO and MD, of KKR said, “We started our partnership with MPL as principal sponsors for both KKR and TKR in 2020 and are delighted that they will continue as long term principal sponsors for KKR. MPL is a vibrant e-sports company that has grown rapidly through some amazing energy and innovation. It’s been a great journey for KKR with MPL and we look forward to deepening and broadening our relationship.”
Sai Srinivas, Co-founder and CEO, MPL, said, “We are proud to extend our partnership with the Knight Riders. Last year’s beginning was very fruitful for the brands and we organised some great fan engagement activities together, which we will take forward this year and in the subsequent editions of the IPL. KKR is one of the most-watched teams in the IPL and being on the front of their jersey adds a lot of salience and visibility to our brand.”
The 14th edition of the Indian Premier League will begin on April 9, 2021. The two-time Indian Premier League (IPL) champions Kolkata Knight Riders (KKR) will play against the other 8 teams in 14 matches. KKR will play their first match for IPL 2021 on April 11 at the MA Chidambaram Stadium in Chennai.