MY.GAMES, previously known as Mail.Ru, is a famous company for its AAA games, popular on mobile and console platforms. The company is now reportedly looking to expand its business across Europe and Russia. It has now entered into a partnership with Google to develop mobile games and other console projects. The association is officially termed Game Drive and will help the studio expand its studio business.
Game Drive will allow developers to submit a project until the cut-off date of January 8th. A panel of developers will select the most promising projects from both MY.GAMES, and Google. And the selected party will be invited to a demo day on January 28th.
MGVC stated that “Comprehensive project evaluation covers all aspects of game development, including product analysis (audience and business metrics), game design, monetization, interface design, launch, and promotion strategy. Experts will tell you what elements developers should pay attention to. Also, during the evaluation process, the MGVC team will analyze the most important product and marketing indicators of products (Retention Rate, % PU, ARPPU, LTV, CPI) and share market benchmarks that will allow you to assess the current state of the project objectively.”
In this partnership, the support from each side will be valuable. Both the companies are equally valuable, as Google knows how to make a game successful, whereas mine.GAMES has published many successful mobile titles, such as War Robots, Hustle Castle, and Left to Survive.
Ilya Karpinsky, the Managing Director of the My. Games Venture Capital side of the company stated, “Mobile game development is an extremely competitive market and an idea alone is often not enough to acquire users. By launching this accelerator and building a partnership with Google, we hope to provide an unprecedented program for mobile game developers across Europe by providing support and expertise from two of the market’s largest players. It is the first stage of our partnership, and we hope to announce more initiatives in the future.”