Sl-No-6-1140x300

VOGO launches new campaign “MATCH SE PEHLE, GET SET VOGO”, resonates with IPL fans’ demand for an uninterrupted viewing experience

The digital ad films depict VOGO’s salient features including instant availability, affordability and flexibility

Bangalore, October 16th, 2020: VOGO, a tech-enabled, self-ride two-wheeler rental service, launches a new digital ad campaign, communicating its key benefits such as assured availability, affordability and flexibility of usage. Targeting IPL enthusiasts in the campaign, the company represents how its customers can enjoy their favorite game uninterruptedly by managing their last-minute outdoor chores using VOGO rides before the match. As part of this campaign, VOGO has released the first of uniquely developed digital ad films today and will be launching three more videos in the coming week.

The ad films highlight the paramount features of VOGO which aims to offer convenient, affordable and flexible rides to its customers. The films are the humorous take on mundane challenges that cricket lovers go through for an uninterrupted match viewing experience. In a unique concept, the clip starts with two photo frames on the table, one of a young man and the other of much older grandfather. There’s a conversation going on between the two characters centered around the match & tasks needed to be done before that.  The film finishes with VOGO rescuing one of the characters with the help of its key benefits. Curated by Leo Burnett Orchard, the campaign resonates with the company’s motto – ‘Freedom to go’ and highlights the fact that VOGO offers uncompromising mobility to ensure that nothing comes in between you and your passion.

Announcing the campaign, Padmanabhan Balakrishnan, Co-founder & COO, VOGO, said, “India has always been a cricket-loving country and our love for IPL is beyond words. Due to the current state of events, people have more time in hand and are looking for mediums to engage, which has made this year’s edition of IPL the most awaited event of 2020. We wanted to celebrate this love of game with a simple message – Match se pehle… Get set VOGO, highlighting the fact that VOGO offers you the convenience and the flexibility to complete all your tasks before the match, so that you can enjoy the game without any worry or interruptions.”

Talking about the concept, Amod Dani, Executive Creative Director, Leo Burnett Orchard, said “No one likes being disturbed during a T20 cricket match. But chores do raise their heads during the most unforeseen moments. Would you miss your favorite team’s match? Never. That’s where VOGO comes in. Helping people to finish their chores before the match starts. So match se Pehle, Get set VOGO became our calling card. A simple 4 part, stop-motion video campaign, created using only photo-frames, told stories about people’s struggles before the T20 match. The argument ended with VOGO coming to the rescue, so that no one misses a single over.”

VOGO is one of the most preferred choices of commuters in Bangalore and Hyderabad for safe, convenient, and flexible rides and has a repeat customer rate of 50%. The company currently has 3 million registered users, has serviced more than 10 million riders, and has covered more than 130 million kilometers.

Do check out:

😎TechnoSports-stay UPDATED😎

Consumables-1000x240
Raunak Saha
A cs engineer by profession but foodie from heart. I am tech lover guy who has a passion for singing. Football is my love and making websites is my hobby.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Electronics-1000x180

Related Articles

5G might hurt as much as 20% battery life for iPhone 12 series

Apple introduced us with the new iPhone 12 series, which is the first to sport 5G connectivity, seems to be in spotlight...

Thomson Audio launches Boombox BBX03 Truly Wireless Speakers in the Indian Market

New Delhi, October 2020: European electronics brand Thomson Audio recently launched its all-new BBX03 truly wireless speakers in the Indian market. The new...

Amazfit Bip U review: A great smartwatch that doesn’t hurt your pocket much

Recently Amazfit launched its budget-centric Bip U smartwatch, which is the first in its confirmed series of budget smartwatches. Instantly the smartwatch...

Stay Connected

13,642FansLike
354FollowersFollow
81FollowersFollow
- Advertisement -Mobile-600x450

Hot Topics

Riding on IPL 2020 fever, VOGO launches ‘Super striker’ game for its app users

In-app gamification will allow users to play and win iPhones, Credits, Rewards & other gifts VOGO, a tech-enabled self-ride...
TV-Appliances-600x450

Latest Articles

Here are all the new icons of Google’s popular apps

We all, whoever uses the internet, is somehow connected with Google. Commonly we can say, Google is a part of our daily...

Taking a look at every Premier League club’s oldest ever player to have played for the team

Following Petr Cech's registration in Chelsea's 25-man Premier League squad, one can only hope it does not come to him donning the...

5G might hurt as much as 20% battery life for iPhone 12 series

Apple introduced us with the new iPhone 12 series, which is the first to sport 5G connectivity, seems to be in spotlight...

Acer’s Halo Smart speaker is targeted at homes with Google devices

Acer has announced a series of new devices hitting the retails market in a few months. The slew of devices unveiled by...

Acer launches first Chrome OS devices powered by Snapdragon 7c SoC

The current pandemic has forced everyone to adapt to a Work from Home culture. With most professionals pushing their work through online...
Home-Kitchen-600x450

Trending

PES 2021 Mobile: Pre-open period is now open!

Konami hasn't released a new Pro Evolution Soccer (PES) game for PC this year. PES has given a season update as PES...

Amazfit to bring Bip U Pro by adding GPS and Geomagnetic Sensor with the Predecessor

Amazfit's Bip U is currently one of the rulers in the entry-level smartwatch market. It is currently listed on Amazon at an...

1xBet App Download Mobile APK for Android and iOS

Imagine the punter's paradise: place where odds are always high, girls are always hot, sports line is even wider then you can...

How to watch Live TV channels for free on your Android TV

Android TVs are getting more and more popular these days as they give you the flexibility to choose your content by your...

Featured

Here are all the new icons of Google’s popular apps

We all, whoever uses the internet, is somehow connected with Google. Commonly we can say, Google is a part of our daily...

5G might hurt as much as 20% battery life for iPhone 12 series

Apple introduced us with the new iPhone 12 series, which is the first to sport 5G connectivity, seems to be in spotlight...

Acer’s Halo Smart speaker is targeted at homes with Google devices

Acer has announced a series of new devices hitting the retails market in a few months. The slew of devices unveiled by...

Nvidia’s ARM acquisition faces a challenge from Chinese authorities

NVIDIA has been making rounds in the semiconductor market with its latest acquisition of ARM. This acquisition would most likely stir up...