India’s fastest-growing sport just secured a major commercial boost. The World Pickleball League (WPBL) has appointed Komerz India as its exclusive sales and sponsorship agency, marking a strategic move to scale partnerships as the league prepares for Season 2 in Mumbai this January.

World Pickleball League & Komerz India: Partnership Details

Component	Details
Agency	Komerz India (UK-based Komerz Global’s Indian arm)
Mandate	Central sponsorship inventory & commercial rights
Season 2 Venue	Jio World Garden, Mumbai
Season 2 Date	January 2026
WPBL On Tour	57+ grassroots events nationwide

Three Major Opportunities for Brands

The collaboration offers three main engagement avenues for businesses: flagship exposure and hospitality during Season 2 in Mumbai, scalable year-round engagement through WPBL On Tour’s more than 57 events, and hyperlocal activations through franchise integrations across city-level tournaments.

This isn’t just about slapping logos on jerseys—it’s about meaningful brand storytelling across India’s rapidly expanding pickleball ecosystem.

Why This Partnership Matters

According to Gaurav Natekar, Founder and CEO of WPBL, Season 1 was an enormous success, and the appointment of Komerz India brings dedicated expertise and laser-sharp focus to scaling sponsorships and partnerships.

The timing couldn’t be better. Pickleball has exploded in India, transitioning from niche sport to mainstream phenomenon with celebrity-backed franchises and massive viewership potential.

AMP Sports & Entertainment, WPBL’s exclusive strategic partner, facilitated the partnership and will work closely with Komerz India to identify high-impact commercial opportunities.

What Makes WPBL Different

Unlike traditional sports leagues, WPBL combines elite competition with extensive grassroots engagement. Season 1 featured six city-based franchises owned by celebrities like Rishabh Pant, Samantha Ruth Prabhu, and filmmakers Atlee and Priya Atlee—bringing star power that extends beyond hardcore sports fans.

For brands, this means access to diverse demographics: young urban professionals discovering the sport, fitness enthusiasts embracing pickleball’s accessibility, and families drawn to its inclusive nature.

Check out the official World Pickleball League website for more details. For additional sports business coverage, visit TechnoSports.

The Bottom Line

This mandate underscores WPBL’s desire to present pickleball as a mainstream sport and lifestyle choice in India, offering brands clear pathways for long-term association with one of India’s hottest emerging sports properties.

FAQs

When is World Pickleball League Season 2 happening?

Season 2 takes place at Jio World Garden, Mumbai in January 2026.

What sponsorship opportunities does WPBL offer brands?

Brands can access flagship Season 2 visibility, year-round engagement through 57+ WPBL On Tour events, and hyperlocal city-level franchise activations.