India’s love affair with Alexa revealed fascinating trends in 2025. From K-Pop sensations to true crime podcasts, voice assistant users showed increasingly global tastes—with some uniquely Indian twists.
According to Amazon‘s official data, collected between January and November 2025, Indian users queried Alexa in English, Hindi, and Hinglish about everything from celebrity net worth to spiritual wisdom.
Table of Contents
What Indians Asked Alexa in 2025
| Category | Top Requests |
|---|---|
| Music Artists | BTS, Jennie, Blackpink, Arijit Singh, ROSÉ |
| Songs | APT (ROSÉ & Bruno Mars), Shaky, Aaj ki Raat |
| Podcasts | The Horror Show, Desi Crime Podcast, Finshots Daily |
| Celebrity Queries | Virat Kohli net worth, Salman Khan’s wife, Elon Musk wealth |
| General Knowledge | PM of India, Delhi Chief Minister, US President |
K-Pop Dominates Music Requests
The viral track “APT” by ROSÉ and Bruno Mars topped song requests, sitting alongside Bollywood hits like “Aaj ki Raat” from Stree 2. Artists like BTS, Jennie, and Blackpink appeared among the most queried musicians, proving K-Pop’s massive Indian fanbase. Traditional favorites Arijit Singh, Shreya Ghoshal, and Kishore Kumar remained popular alongside global stars like Bruno Mars and Lady Gaga.
True Crime & Spirituality Win Podcast Race
Indians turned to Alexa for diverse podcast content. True crime enthusiasts flocked to “The Horror Show” by Khooni Monday and “The Desi Crime Podcast.” Spiritual seekers explored “The Stories of Mahabharata” and “The Sadhguru Podcast,” while business minds tuned into “Finshots Daily.” Shows like Raj Shamani’s “Figuring Out” also gained traction.
Learn more about Amazon’s smart home devices and how voice assistants are transforming Indian homes.
Celebrity Curiosity Never Fades
Users peppered Alexa with questions about Virat Kohli, Shah Rukh Khan, Cristiano Ronaldo, and Salman Khan—focusing on net worth, spouses, and height. Business tycoons like Mukesh Ambani, Gautam Adani, and Elon Musk also sparked curiosity about their wealth.
For the latest updates on voice technology trends, explore how AI assistants continue evolving in India’s digital landscape.
