Record-Breaking Viewership: India vs Australia WTC Final Captivates Millions

India vs Australia WTC Final : The ICC World Test Championship (WTC) Final ’23 between India and Australia was not only a thrilling contest on the field but also a historic moment in terms of viewership. Star Sports, the official broadcaster of ICC events, recorded unprecedented numbers as cricket fans across the country tuned in to watch this highly anticipated clash.

Let’s take a look into the details and explore the incredible viewership records that were shattered during the WTC Final ’23: India vs Australia WTC Final

Historic Viewership Numbers

• According to BARC data, a staggering 124 million viewers tuned in to watch the live broadcast of the ICC WTC Final ’23 on Star Sports.
• This remarkable figure represents the highest-ever reach for any test match, surpassing the previous record set by the ICC WTC Final ’21 between India and New Zealand by 32%.
• The WTC Final ’23 captivated fans nationwide, drawing immense interest and engagement.

Record-Breaking Viewership: India vs Australia WTC Final Captivates Millions

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Watch Time Milestone

• In addition to the impressive viewership numbers, Star Sports achieved an extraordinary feat by clocking a massive 14.4 billion minutes of watch time for the live broadcast.
• This remarkable achievement surpasses the previous edition of the WTC Final and sets a new benchmark for watch time in any test match in the history of cricket.

Star Sports’ Endeavors

• Star Sports spokesperson expressed pride in achieving yet another milestone in cricket viewership and emphasized their relentless efforts to enhance accessibility and foster a deeper passion for the game.
• The broadcaster’s exceptional marketing campaigns, unparalleled coverage standards, and groundbreaking programming played a pivotal role in attracting such an enormous audience.
• This record-breaking viewership reaffirms Star Sports’ belief in the growth potential of sports and marquee sporting properties on television.

Record-Breaking Viewership: India vs Australia WTC Final Captivates Millions

Test Cricket’s Significance

• Test cricket has regained its popularity with the introduction of the World Test Championship, showcasing the enduring charm of the traditional format.
• Despite the increasing prominence of T20 cricket and franchise leagues like the Indian Premier League, there remains a significant appetite for test cricket among viewers, particularly when it involves the Indian team.

Test Cricket’s Bright Future

• The overwhelming response and record-breaking viewership for the WTC Final ’23 highlight the enduring appeal of test cricket in India.
• The success of this event bodes well for the future of test cricket, ensuring its place as a captivating and integral part of the sport.

Record-Breaking Viewership: India vs Australia WTC Final Captivates Millions

India vs Australia WTC Final ’23 created history not only on the field but also in terms of viewership. The overwhelming response from millions of cricket enthusiasts across the country underscores the unwavering passion and love for the game. Star Sports, with its exceptional coverage and programming, set new records and reaffirmed the significance of test cricket. As cricket continues to evolve, test cricket stands strong, promising more captivating moments that will captivate fans and leave an indelible mark in the annals of the sport.

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