U&i just proved how fast offline retail expansion can move. The lifestyle tech accessories brand opened six exclusive stores across two states in a span of just 48 hours, pushing its nationwide store count to 1,932 outlets and reinforcing its bet on last-mile accessibility.

U&i: Expansion Details

Detail	Info
New Stores Opened	6
Timeframe	48 hours
Total Retail Network	1,932 stores nationwide
States Covered	Tamil Nadu, Bihar
Flagship Launch Location	Coimbatore (RJ Mobile)

Where the New Stores Are Located

The six new outlets include RJ Mobile in Coimbatore, Tamil Nadu, alongside five stores across Bihar: Avinash Telecom (Madhubani), KK Mobile (Madhubani), Welcome Mobile (Rajnagar), Vinayak Trading (Chhapra), and Alishan Mobile (Hajipur). Together, they give consumers in both established and emerging markets direct access to U&i’s full portfolio, spanning mobile accessories, audio products, smart gadgets, wearables, and other lifestyle tech categories.

The Coimbatore launch carried extra weight, with Founder & CEO Paresh Vij, Sales Head Jignesh Upadhyay, and Bollywood actress Pragya Nagra attending the inauguration — a signal of how much importance the brand is placing on this phase of its retail journey.

A Partner-Driven Growth Model

U&i’s offline strategy leans heavily on collaboration with distributors, dealers, and local retail entrepreneurs rather than purely company-owned expansion. This model of partner-led retail growth lets the brand scale quickly while giving regional business partners a stake in its success. Founder & CEO Paresh Vij noted that the company’s offline network remains one of its strongest growth pillars, and while metro markets stay important, there’s an equal focus on emerging cities where demand for reliable, experience-backed retail is rising.

What’s Next for U&i

With nearly 2,000 exclusive stores now operational, U&i shows no signs of slowing its offline push. The company has signaled plans to keep expanding across key markets, continuing to build out a retail ecosystem that connects directly with consumers and strengthens ties with its network of entrepreneurial partners.

Founded in 2019, U&i has grown into a recognizable name in Indian lifestyle tech, known for its focus on innovation and design across audio, power, automotive, and wearable accessories.

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