The million-seller boys just claimed their trophy. TREASURE took their 1st win for “IF I” on Mnet’s “M Countdown” on June 12, 2026 — their first music show win for the hip-hop title track that already crossed 1 million first-week sales and broke their own records across the board.
With “NEW WAV” redefining TREASURE’s sonic identity as the boldest hip-hop project in YG’s recent history, this M Countdown trophy cements the group’s status as one of the biggest boy groups in K-pop right now.
TREASURE Wins the M Countdown Trophy — June 12 Episode Recap
M Countdown is a music program on Mnet. It airs live every Thursday and ranks the week’s top songs based on digital charts, album sales, social media scores, and live voting. The weekly winner earns the coveted No. 1 trophy.
This week’s Top nominees and results:
| Rank | Artist | Song |
|---|---|---|
| 🏆 1st Place | TREASURE | IF I |
| Nominee | tripleS | Baby Flower |
| Nominee | MEOVV | DDI RO RI |
| Nominee | ILLIT | — |
| Nominee | LE SSERAFIM | — |
This marks TREASURE’s first win for “IF I” — building on the massive commercial success of their fourth mini album “NEW WAV,” which sold 1,025,601 copies in its first week on Hanteo Chart.
“IF I” — The Stats Behind the Win
“IF I” is the hip-hop title track from TREASURE’s fourth mini album “NEW WAV,” released on June 1, 2026. This album marks the first time since TREASURE’s debut that every single track is built around a hip-hop foundation.
| “IF I” Stats | Details |
|---|---|
| Album | NEW WAV (4th Mini Album) |
| Release Date | June 1, 2026 |
| Genre | Hip-Hop |
| First-Day Sales | 592,158 copies (Hanteo — broke their own record) |
| First-Week Sales | 1,025,601 copies (2nd million-seller album) |
| MV Views | 11 million+ (trailer alone before release) |
| iTunes | No. 1 in multiple regions |
| Music Show Win | M Countdown (June 12) — FIRST WIN |
The members described the album as “MZ YG,” combining YG’s classic hip-hop identity with their own generational style. Members Choi Hyun Suk, Yoshi, and Haruto participated in songwriting across multiple tracks, while Junkyu contributed to producing.
TREASURE’s Music Show Win History — Growing Trophy Collection
| Song | Year | Music Show Wins |
|---|---|---|
| BOY | 2020 | SBS Inkigayo |
| JIKJIN | 2022 | Multiple wins |
| HELLO | 2023 | M Countdown, Show Champion |
| BONA BONA | 2023 | Multiple wins |
| IF I | 2026 | M Countdown (June 12) |
Each comeback has brought TREASURE closer to the top tier of K-pop boy groups. With “NEW WAV” crossing the million-seller mark for the second time, the M Countdown win was almost inevitable — but no less sweet.
This Week’s M Countdown Performances — Stacked Lineup
The June 12 episode featured one of the most star-studded lineups of 2026. Here’s who took the stage:
Comeback Stages
| Artist | Song | Highlights |
|---|---|---|
| LE SSERAFIM | — | Major comeback stage |
| ILLIT | — | Continuing “It’s Me” era promotions |
| KATSEYE | — | Global girl group comeback |
| tripleS | Baby Flower | Promoting after Show Champion win |
| MEOVV | DDI RO RI | THEBLACKLABEL’s fierce quintet |
| TREASURE | IF I | 🏆 1st Place Winner |
Other Performances
The episode also featured stages from additional artists promoting their latest releases, making it one of the most competitive M Countdown episodes in recent memory
The “NEW WAV” Era — TREASURE’s Bold Hip-Hop Reinvention
What makes this win particularly meaningful is the creative risk TREASURE took with “NEW WAV.” The album features four tracks: the title song “IF I,” alongside “ZOOM ZOOM,” “NALLY-NA,” and “DANGER.”
| Track | Genre | Songwriting Credits |
|---|---|---|
| IF I | Hip-Hop | Choi Hyun Suk, Yoshi, Haruto |
| ZOOM ZOOM | Hip-Hop | Junkyu (producing) |
| NALLY-NA | Hip-Hop | Multiple members |
| DANGER | Hip-Hop | Multiple members |
For a group that’s explored pop, dance-pop, and EDM across previous eras, going full hip-hop for an entire album was a bold move. The M Countdown win proves it paid off — fans and chart metrics both validated TREASURE’s creative evolution.
TREASURE’s 2026 Momentum — A Recap
| Achievement | Detail |
|---|---|
| “NEW WAV” First-Week Sales | 1,025,601 copies — 2nd million-seller |
| “IF I” First-Day Sales | 592,158 copies — new personal record |
| Previous Record | “LOVE PULSE” — 541,877 first-day |
| M Countdown Win | June 12, 2026 — first win for “IF I” |
| Upcoming Tour | THE STAGE 2026 — 3rd fan concert tour |
| World Tour | “NEW WAVE” tour — Sept 19–21 (Seoul), 20 shows across 8 Asian cities |
TREASURE’s growth trajectory continues to climb. From 152,335 first-week sales for ASSEMBLE24 in 2024 to crossing 1 million twice in 2025–2026, the group has firmly established themselves in K-pop’s top tier.
The Competition This Week — Why This Win Matters
This week’s M Countdown race was fierce. tripleS just won Show Champion for “Baby Flower” two days earlier, MEOVV broke their sales record with “DDI RO RI,” and LE SSERAFIM’s comeback stage brought massive attention to the episode.
For TREASURE to come out on top against this stacked competition — with a pure hip-hop track, no less — speaks volumes about both their commercial power and their fandom’s dedication.
| Competing Artist | Their Achievement This Week |
|---|---|
| tripleS | Show Champion win (June 10) + 567K first-week sales |
| MEOVV | 301,725 first-week sales (new record) |
| LE SSERAFIM | Major comeback — massive digital presence |
| ILLIT | “It’s Me” No. 2 on Circle Streaming Chart |
| KATSEYE | Global buzz from comeback stage |
What Is M Countdown? — How Winners Are Decided
M Countdown is one of Korea’s most prestigious weekly music shows, airing every Thursday on Mnet. The ranking system uses multiple criteria:
| Criteria | Weight |
|---|---|
| Digital Music Score | Major weighted category |
| Physical Album Sales | Heavily weighted |
| Music Video Views | YouTube views counted |
| Global Fan Voting (Mwave) | Fan participation |
| Live Voting | Real-time during broadcast |
| Expert/Broadcast Score | Professional panel evaluation |
The combination of TREASURE’s million-selling album, strong digital presence, and dedicated Treasure Maker voting made “IF I” a front-runner from day one of promotions.
What’s Next for TREASURE?
With their first “IF I” trophy secured, TREASURE will continue promoting across other music shows — targeting wins on Show Champion, Music Bank, Inkigayo, and Music Core in the coming days.
The bigger picture is even more exciting:
| Upcoming Event | Date | Details |
|---|---|---|
| More music show wins | June 2026 | Ongoing promotions |
| THE STAGE 2026 | TBA | 3rd fan concert tour |
| “NEW WAVE” World Tour | Sept 19–21 (Seoul) | Korea University’s Hwajeong Gymnasium |
| Asia Tour | Sept–Nov 2026 | 20 shows across 8 major cities |
For a complete overview of TREASURE’s career, members, and discography, visit their official Wikipedia page.
TREASURE’s Sales Growth — The Full Picture
| Album | Year | First-Week Sales (Hanteo) |
|---|---|---|
| The First Step: Treasure Effect | 2021 | ~200,575 copies |
| The Second Step: Chapter One | 2022 | ~539,279 copies |
| REBOOT | 2023 | ~646,948 copies |
| LOVE PULSE | 2025 | ~1,130,000 copies |
| NEW WAV | 2026 | ~1,025,601 copies |
Back-to-back million-sellers. The YG powerhouse has crossed the threshold that separates popular groups from genuine industry titans. Combined with music show wins and a world tour on the horizon, TREASURE’s 2026 is shaping up to be their most dominant year yet.
The Encore Stage — The Most Emotional Moment
As with every M Countdown win, TREASURE performed an emotional encore stage after the trophy announcement. These moments — where artists sing live, often through tears, while holding the trophy — are among the most cherished traditions in K-pop music shows.
For TREASURE, this encore carried extra weight. “IF I” represents their boldest artistic statement yet, and the win validates their decision to go all-in on hip-hop. The members’ reactions and the Treasure Maker fanchants during the encore made it a moment nobody in attendance — or watching at home — will forget.
👑 Congratulations, TREASURE! The NEW WAV era just claimed its first crown. 💎
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