The fact that some of the strongest brands in 2023 are valued at billions of dollars cannot be disputed. But are they really the strongest brands? How do they affect the marketplace? According to recent Brand Finance research, Google, which now has an AAA+ rating and a 93.2 score, will be the strongest brand in the world in 2023.
Here is the list of Strongest Brands in 2024:
In terms of the most powerful brands in 2023, Google, the prominent technology company, claims the top spot. It holds the global ranking of first place with a rating of 93.2 and a AAA+ status.
The second-placed brand in 2023 on the list of strongest brands is the video-sharing platform YouTube. It is rated 92.7 and has an AAA+, placing it second in the world.
Swisscom, a communication, IT, and business company based in Switzerland, came in third place on the list of the world’s strongest brands in 2023. It has a 91.7 rating and an AAA+ rating.
WeChat is a mobile payment, social media, and instant messaging app. It came in at number four on the list of the strongest brands in the world in 2023. It has an AAA+ rating and a 91.6.
The top global provider of consulting, financial advising, risk advisory, tax, and associated services, Deloitte, was ranked fifth on the list of the world’s strongest brands in 2023.
Kweichow Moutai Group
The manufacturer of baijiu, Kweichow Moutai Group, came in sixth place on the list of the strongest brands around the world in 2023. It has a 90.8 rating and an AAA+ rating.
With a grade of AAA+ and 90.7, the social media platform Instagram is ranked seventh on a list of the strongest brands in the world as of 2023.
Ferrari, an Italian luxury sports car manufacturer, was rated AAA+ and scored 90.7 on the list of the world’s strongest brands in 2023.
With an AAA+ rating and a score of 90.2, Jio, an Indian telecom provider and a subsidiary of Jio Platforms is ranked ninth on the list of the world’s strongest brands for 2023.
On the list of the 10 strongest brands in the world in 2023, EY, a provider of consultancy, assurance, tax, and transaction services, came in at number 10. It received an 89.9 and AAA+ rating.