Noise Master Buds Open Sells 10,000 Units in an Hour: Is Open-Ear Audio the Next Big Thing?

Some launches get a polite round of applause. Others sell out of the gate. On October 27, 2026, Noise launched the Master Buds Open, and within the first hour, 10,000…

By Reetam Bodhak

October 29, 2026

2 min read

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Some launches get a polite round of applause. Others sell out of the gate. On October 27, 2026, Noise launched the Master Buds Open, and within the first hour, 10,000 units were gone. That’s a strong signal that Indian listeners are ready to try something beyond traditional in-ear buds.

Noise Master Buds Specs

Feature	Details
Audio tech	Sound by Bose
Design	Ergonomic C-bridge, open-ear
Driver	10.8mm custom dynamic driver
Sound tuning	Dynamic EQ with 6 presets
Calling	4-Mic ENC with DNN technology
Battery	Up to 28 hours total playback
Colours	Carbon, Mercury (metallic)
Launch price	INR 9,999

What Makes Master Buds Open Special?

Specs on paper are one thing. Here’s what they mean in real life:

Sound by Bose technology: Noise has partnered with Bose, a name long associated with premium audio, and the Master Series carries that tuning across formats.
C-bridge design: Open-ear buds sit outside the ear canal, so they stay comfortable through long listening sessions and keep you aware of your surroundings, handy for commutes and walks.
10.8mm dynamic driver and Dynamic EQ: The large driver delivers fuller sound, while six presets let you shape the sound to your mood or playlist.
4-Mic ENC with DNN: Four microphones and deep neural network processing work to keep your voice clear on calls, even in noisy places.
28-hour playback: Roughly a week of regular use before you need to hunt for a charger.

Why Is Open-Ear Audio Taking Off?

The timing helps. According to Counterpoint Research, India’s TWS market grew by just 1% in 2025, yet shipments of open-wear stereo (OWS) devices nearly quadrupled in the same year. In a flat market, open-ear is the category that’s moving.

For Noise, this is part of a bigger plan. The Master Series now covers in-ear, over-ear and open-ear formats, with audio positioned as a core growth pillar for the brand.

Where to Buy?

Master Buds Open is available at the special launch price of INR 9,999 on gonoise.com, Amazon, Reliance Digital, Croma and Vijay Sales.

Conclsuion

At this price, the mix of Bose-backed tuning, solid battery life and a comfortable open design makes it an interesting pick for anyone curious about open-ear listening. Fans of gadgets can find more tech news and launches on TechnoSports and keep an eye on our latest gadget updates for reviews.