Neela Mediatech, the creator of the popular gaming platform TMKOC PLAY, has entered into a strategic alliance with JioGames. This partnership aims to introduce over 50 games on the JioGames platform, targeting a large segment of mobile and cloud gaming enthusiasts in India.
Neela Mediatech announces strategic partnership with Reliance Jio Games – Taarak Mehta Ka Ooltah Chashmah (TMKOC) games will now be playable on Jio Games
With this collaboration, users of JioGames will get the chance to explore a variety of games inspired by the theme of ‘TMKOC’, allowing them to step into the shoes of their favourite characters from the series. This initiative is set to attract new users to JioGames from the existing audience of over 60 million fans engaged with the ‘TMKOC’ brand.
Asit Modi, the Creator, Producer and Managing Director of Neela Film Production and Neela Mediatech, stated, “TMKOC and Jio are household names across the country, with a user base reaching even the most remote urban and rural areas. This partnership is a strategic decision to leverage each other’s strengths and expand our user base, offering an unparalleled digital entertainment experience.”
Neela Films recently invested INR 24 crore in Neela Mediatech, which operates in the sectors of gaming, animation and e-commerce as an extension of the Taarak Mehta Ka Ooltah Chashmah IP. The company has seen a surge in popularity, with 5 million game downloads and a doubling of its YouTube rhymes channel subscribers from 1.5 million to 3 million in a short period. This growth spans several languages, including English, Hindi, Marathi, Punjabi, Bengali, Bhojpuri and Gujarati.
The platform will feature free-to-play games and cloud-based adventures for both individual and multiplayer gamers. The initial batch of games available on the platform includes Bhide Scooter Race, TMKOC Air Hockey, Bhide Pickle Delivery, Gokuldham Kite Flying and Tapu Skating Adventure.
