The Wimbledon Souvenir Everyone Wants Is Secretly Made in Gujarat

Every time Novak Djokovic or Carlos Alcaraz wipes sweat off their face mid-match, they’re using a towel that traveled thousands of kilometers from a small industrial town in Gujarat. The iconic green-and-purple Wimbledon towels — arguably the tournament’s most coveted souvenir — are manufactured entirely in India, and have been for over a decade.

Wimbledon : Overview

Christy, the British luxury textile brand behind the towels, has been Wimbledon’s official supplier since 1987. Production originally took place in the UK, but after Welspun acquired Christy in 2006, manufacturing gradually shifted to India, with Gujarat becoming the primary production hub by around 2009-2010. Today, the towels are crafted using premium cotton and a yarn-dyed jacquard weaving technique, engineered for both durability and the sharp, saturated look fans recognize on court.

The towels have developed something of a cult following among players themselves. Novak Djokovic has reportedly packed an extra suitcase just to bring enough of them home, while past champions like Roger Federer have collected them as gifts for friends and family. The demand isn’t limited to athletes either — organizers reportedly saw around 500 towels go missing per day during the 2025 Championships, a testament to how prized these items have become among spectators.

This quiet manufacturing success mirrors a broader trend in Indian textile exports, where the country has steadily built a reputation as a global hub for high-quality home textiles, supplying premium brands worldwide while remaining largely behind the scenes.

For fans, the towel is far more than functional gear — it’s become one of Wimbledon’s most collectible pieces of merchandise, sold at official stores for roughly €40 each, often bought by people who have never picked up a racket.

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