Mastercard launches the Mastercard Gamer Academy at AdWeek in NYC

The recently unveiled Mastercard Gamer Academy was introduced during the Advertising Week in New York City. This exciting initiative was announced by Mr. Raja Rajamannar, the Chief Marketing & Communications Officer and President of the Healthcare Business at Mastercard.

For more information about the Mastercard Gamer Academy and its objective of promoting equal opportunities in the gaming and esports industry, you can refer to the blog post titled ‘Leveling the playing field: Why we’re creating the Mastercard Gamer Academy’ authored by Raja.

Mastercard launches the Mastercard Gamer Academy at AdWeek in NYC – All You Need to Know

Gamers who have a strong passion for gaming are welcome to apply for the curriculum-based program launching in 2024. This program, supported by Mastercard’s collaborations, aims to equip participants with essential and advanced skills required to pursue a career in esports and gaming. Moreover, it offers unique opportunities to learn from esteemed professionals in the gaming and esports industry and attend major esports events. The Gamer Academy has carefully chosen and joined forces with like-minded organizations that uphold these principles.

Since 2018, Riot Games has been the first partner to sponsor League of Legends and has been instrumental in creating a range of diverse esports games. Additionally, they have developed programs like VCT Game Changers to support and mentor women in the gaming industry.

Collaborating with G2 Esports, a renowned global esports organization, Riot Games aims to empower women’s gaming teams by providing them with equal support and training opportunities as male teams. This inclusive approach has resulted in achievements in both Valorant and League of Legends.

Mastercard has established a strong presence in the gaming industry, creating strategic alliances and introducing innovative offerings that benefit consumers globally. Additionally, the brand has recognized the immense appeal of the esports realm. Taking this into account, Mastercard has recently expanded its sponsorship in the esports sector by incorporating Valorant Champions Tour (VCT) – a rapidly expanding esport – as well as VCT Game Changers.

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