Sony’s PlayStation VR2 headset, which was just released, may not be selling as well as the PS VR, which was the best-selling virtual reality headset at the time, according to early estimates. In comparison to the first PlayStation VR headset, the PS VR2’s projected sales in the first five weeks suggest a slower rate of growth.
It does not appear that there is much that can be done at this point to make up for the underwhelming sales numbers short of doing something fairly drastic, taking into account that sales would be front-loaded in the device’s release month when the biggest VR enthusiasts are picking it up and many high-profile games are launching.
According to Bloomberg, VR analyst Francisco Jeronimo believes that a price reduction for the PlayStation VR2 headset may be necessary to prevent a total catastrophe. The research company Jeronimo works for, IDC, predicted that between its release date on February 22 and the end of March, PlayStation VR2 headset would sell about 270,000 units.
Comparatively, the first-generation PSVR achieved 1 million sales in June of that year after selling 915,000 units between October 2016 and February 2017, four months after its release.
For the PlayStation VR2 headset launch window, Sony had set a goal of 2 million units, which contrasts with the anticipated sales of less than 300,000 units by the end of March.
Although it is still too early to declare PlayStation VR2 headset a financial failure, it’s possible that the expensive $550 price tag, which is higher than either of the two PS5 models currently on the market, as well as the fact that a PS5 console is necessary to use PS VR2, are preventing more people from purchasing the accessory.
This reasoning is supported by IDC’s analysis, which concludes that the PlayStation VR2 headset’s price is excessive despite the fact that it offers an incredible amount of technology for the money.
Another factor that might be at play is how slowly VR is developing overall. The general public has not embraced virtual reality in the same way that they have mobile, console, or PC gaming, and if PS VR2 sales projections are accurate, it may mean that the general public’s interest in VR is actually dwindling over time.