45.1 C

Separate Sales Operations for Oppo, Realme, and OnePlus Announced by BBK Group in 2024

China’s top smartphone maker, BBK Group had previously used Oppo Mobiles India as its sales and distribution channel, for three brands; Oppo, Realme, and OnePlus. However, in response to increased government scrutiny, BBK Group has decided to reorganize this sales setup to reduce business risks.


Oppo, Realme, and OnePlus – Separate Sales Operations

The new approach involves giving each brand independence over its sales and marketing teams. This helps prevent all brands from being grouped under one entity in case of government interventions. Realme Mobile Telecommunications (India) has already begun wholesaling Realme smartphones and other tech products through this setup as per filings with the Registrar of Companies (RoC) accessed via the business intelligence platform Tofler.

image 10 54 jpg Separate Sales Operations for Oppo, Realme, and OnePlus Announced by BBK Group in 2024

These filings indicate a shift in the model of Realme Mobile Telecommunications (India) which now holds the license for the Realme brand from Realme Chongqing Mobile Telecommunications Corp. It will handle operations, marketing, distribution, after-sales service, and related functions for the brand.

- Advertisement -TechnoSports-Ad

Although recent filings from OnePlus show that a similar structure is not yet in place, at OnePlus Technology India – an entity currently focusing on marketing, brand promotion, and professional services – industry insiders suggest that it may also add sales and distribution responsibilities to its scope soon.

image 10 55 jpg Separate Sales Operations for Oppo, Realme, and OnePlus Announced by BBK Group in 2024

At the moment of composing this message, Realme and OnePlus have not responded to the emails. Before Oppo Mobiles India combined sales and post-sales service earnings, Oppo, Realme, and OnePlus revealed a revenue of ₹51,994 crore in the year 2022 23 as per RoC documents.

BBK Group also owns the Vivo and iQOO brands, managing their sales in India through Vivo Mobile India, which recorded sales of ₹29,875 crore in the same fiscal year. Consequently, BBK Group emerged as India’s largest smartphone conglomerate, with a combined revenue of ₹81,870 crore from all its brands in FY23, surpassing Samsung’s mobile phone business revenue in India of ₹70,292 crore and Apple India’s revenue of ₹49,321 crore, as reported by RoC filings.

- Advertisement -TechnoSports-Ad
image 10 56 jpg Separate Sales Operations for Oppo, Realme, and OnePlus Announced by BBK Group in 2024

Earlier reports by ET indicated that BBK Group has been implementing various changes in its India operations to mitigate risks and align with government directives issued during informal discussions with Chinese companies.


  1. Why the restructuring of sales operations for Oppo, Realme, and OnePlus by BBK Group?

    BBK Group aims to mitigate risks amid heightened government scrutiny.

  2. What can consumers expect from this change?

    Consumers may experience more focused marketing and improved customer service with separate sales operations for each brand.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.




Related Stories

More from author

Intel’s Lunar Lake CPUs Headed for Gaming Handhelds: Shenzhen Weibu Unveils GP10

The next CPUs from Intel’s Lunar Lake, dubbed “Core Ultra 200V,” have begun appearing in gaming handhelds, according to a recently discovered device from...

Top Social Media Influencers: Unveiling Their Astonishing Net Worth in 2024

Top Social Media Influencers In the ever-evolving landscape of digital media has Indian content creators have not only captured the hearts of the masses but...

How Much is Microsoft Net Worth in 2024?

Microsoft, a stalwart in the technology industry, has reached unprecedented financial heights, with a net worth of $3.05 trillion as of January 29, 2024....

Know Everything About Mario Bros Net Worth in May 2024

Mario and Luigi are two brothers who became well-known after making their first appearance in the Donkey Kong series of video games. They later...